Linglong Tire has begun its 50th-anniversary programme with a London event attended by nearly 200 distributors from Europe, North America and Southeast Asia. Executives reviewed five decades of growth, current product development and future plans, while recognising channel partners whose sales and on-the-ground support underpin the brand’s international expansion.
Chairman Wang Feng told delegates that Linglong has grown “from a local enterprise into a multinational corporation with seven production bases worldwide,” adding that partner support has been pivotal to the journey. “You are Linglong’s most valuable asset,” he said, as the company presented four award categories to long-standing distributors. The ceremony underlined an approach built on “win-win cooperation,” with several recipients sharing market development stories from their regions.
The company paired its conference agenda with match-day hospitality at Chelsea vs Brighton, reflecting Linglong’s wider investment in elite football properties and city-level visibility. Linglong recently confirmed it will continue as Chelsea FC’s official global tyre partner for the 2025/26 season, including digital perimeter branding and hospitality rights at Stamford Bridge.
Vice President Xu Yongchao outlined Linglong’s global layout and performance in major markets, while Andreas, Technical Director at Linglong Germany, highlighted advances in tyre R&D and the pipeline for future products. The company says ongoing investment will further embed safety, sustainability and intelligence into its product DNA, supporting both OE fitments and replacement demand in key regions.
Recent stories point to a brand sharpening its European profile. Tyre News has reported Linglong surpassing RMB 100 billion in brand valuation at the 2025 World Brand Summit, an indicator of accelerating global recognition. A performance lens is equally relevant: in independent testing, Linglong captured the AvD 2025 all-season tyre “price-performance” title in 205/45 R17, underscoring value credentials in a competitive size.
For fleets and trade buyers, the London event’s themes translate into practical considerations: broader product availability from a multi-plant footprint, increasing on-street visibility via football partnerships that support retail pull-through, and a roadmap of smart-manufacturing and R&D updates aimed at consistent quality. In practice, distributors said the collaboration model helps unlock local growth where brand building and supply reliability go hand in hand.
Tagged with: Linglong Tire, Chelsea FC partnership, distributor awards, London tyre market, smart manufacturing, tyre R&D, brand valuation, European sales, replacement tyres, OE fitments, sustainability, partner hospitality
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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