Hankook Tyre UK Appoints Ho Seok Chea as New Managing Director

‍Hankook Tyre UK has confirmed Ho Seok Chea as its new Managing Director, effective 1st January 2026. With nearly two decades of international experience across South Korea, Europe and North America, Mr Chea is poised to strengthen the brand's premium positioning in the UK market.

Hankook Tyre UK has announced the appointment of Ho Seok Chea as Managing Director for the United Kingdom, marking a significant milestone for the South Korean tyre manufacturer's British operations. Mr Chea formally took up his position on 1st January 2026 at Hankook's UK headquarters in Daventry, Northamptonshire.

A Career Built Across Three Continents

Mr Chea began his career at Hankook's Global Headquarters OE Division in South Korea in 2005, where he built a solid grounding in both the technical and commercial dimensions of the tyre industry. Over the course of nearly 21 years, he has accumulated expertise spanning sales, marketing, analytics and international business development.

His career has taken him across multiple continents, with roles at Hankook's European headquarters, the United States and, most recently, the Netherlands. This breadth of experience gives him a nuanced understanding of the diverse dynamics that characterise different tyre markets — an asset that will be central to his work in the UK.

Leadership Reaction: 'Full Confidence in His Leadership'

Jongho Park, President and COO of Hankook Tire Europe, welcomed the appointment, highlighting Mr Chea's track record across multiple regions and his expertise in growing market presence.

"His strategic expertise in sales and marketing will support the continued development and strengthening of our brand in the United Kingdom. We have full confidence in his leadership and are pleased to announce his appointment as Managing Director for the UK." Jongho Park, President and COO, Hankook Tire Europe

Chea Sets Sights on Premium Growth in the UK

Speaking on his appointment, Mr Chea expressed enthusiasm for the opportunities ahead and outlined his vision for Hankook's continued growth in the UK.

"I truly believe there is great potential ahead of us. With the dedication of the UK team and the strength of Hankook's product portfolio, I am confident we can build on our successes and further expand our presence as a premium tyre manufacturer in the UK market. Together, we will continue to deliver innovation, quality and exceptional service to our customers." Ho Seok Chea, Managing Director, Hankook Tyre UK

Mr Chea also emphasised the importance of internal culture in driving sustainable business performance. "Through my previous roles, I have learned that sustainable growth comes from strong collaboration, open communication, and a team built on trust and mutual support," he added. "I am excited to commence my new role in the UK and look forward to working with a talented team to achieve even greater success."

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Tagged with: Hankook Tyre UK, Ho Seok Chea, managing director appointment, Daventry, premium tyre brand, original equipment OE, UK tyre market, fleet tyres, truck and bus tyres, EV tyres, tyre leadership

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