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Replacement is holding up better than OE in 2026, but region, rim size and brand mix increasingly determine where value sits.
Pirelli will invest €1bn in Georgia, lifting capacity to six million car tyres by 2033 and creating around 1,000 jobs.
Global PC/LT OE tyre demand fell 2% YTD to August, while replacement sell-in rose 1%, Michelin data show.
Automation, European truck-tyre capacity, circularity and California efficiency rules shaped the industry's week.
Kumho Tire has become a Premium Partner of SG Flensburg-Handewitt in its first sponsorship agreement with a handball club.
PRINX has started European dealer distribution of its OTR tyres, building on the ELD12 launch at Autopromotec in 2025.
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