Continental says digital tyre monitoring can help EU fleets reduce downtime, fuel waste and safety risk.
ZC Rubber is exploring self-healing lunar tyre technology as tyre makers push into space mobility R&D.
Ascenso and BA Bush launch a UK app giving off-road users faster access to tyre pressure and load data.
Pirelli has taken a 30% stake in Univrses to add AI vision technology to Cyber Tyre.
Yokohama’s new AI and FEM system aims to reduce mould development time, cost and reworking.
Petlas links its 50th year to new passenger, truck and industrial tyre launches as it pushes for wider growth in Europe.
Yokohama ADVAN A052 headlines the Racing Hondas opener at Silverstone as Guy Martin makes his club championship debut on 5 April 2026.
Michelin’s new energy-focused summer tyres target longer EV range, lower fuel use and high-speed performance.
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Nokian Tyres hosted 100 customers in Ivalo to demonstrate its renewed truck and bus tyre range in changing Arctic conditions.
Sailun used Arctic conditions in Finland to trial three new winter tyres with Nordic trade and media guests.
Bridgestone launches its first motorhome-specific tyre, the Duravis Camper All Season, with A-grade wet grip and 3PMSF certification from June 2026
Fifty SKUs available this autumn, expanding to 98 across a full 16–22 inch range, as Nokian targets the growing demand from larger-rimmed EVs and SUVs in Central and Southern Europe.
Two new summer ranges combine EU label A ratings across rolling resistance, wet grip and noise, with confirmed OE approvals for electric, hybrid and combustion vehicles.
The ECSTA Sport and Sport S SUV lines target a segment where load demands, instant torque and rolling resistance requirements are pulling tyre engineering in multiple directions at once.
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