Bridgestone deepens its partnership with Milestone as RIDE 6 launches with expanded BATTLAX fitments and tyre-aware gameplay.
Elite Garages opens a full-service branch on Aisecome Way, offering MOTs, tyres, servicing and diagnostics for local motorists.
TyreNews.co.uk becomes a fully offset website and offers advertisers carbon-neutral campaigns via verified tree-planting programmes.
Select+ Names Natasha Byron-Taylor Network Partnerships Manager.
Autogem Invicta becomes a TyreSafe Commercial Supporter, aligning TPMS expertise with nationwide road-safety education.
Michelin introduces Wild Enduro and E-Wild Performance Line tyres for everyday enduro and e-MTB riders, distributed by Silverfish UK.
St Helens retailer celebrates 10 years, adds MOT and servicing, and cites awards and reviews as it expands locally.
Bespoke website introduces live tracking and a simple “tyre cost + call-out” model for safety-led roadside assistance.
Radar Tyres secures headline rights for Proteas T20I sides and extends support to Junior Proteas in a multi-year CSA deal.
A data-led roundup of January’s biggest tyre stories, spanning product ranges, UK network growth, off-highway distribution and safety.
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