Pirelli has agreed a technology and investment deal with Swedish AI company Univrses to strengthen its Cyber Tyre platform. The agreement gives Pirelli a 30% stake in Univrses, with an option to reach majority ownership, and will integrate Univrses’ computer vision technology into connected tyre and road monitoring systems.
The agreement brings together two data sources increasingly relevant to future mobility: information collected from tyres and visual data captured by onboard cameras. Pirelli says Cyber Tyre uses sensors inside the tyre to collect data, process it through proprietary software and algorithms, and communicate with vehicle electronics and cloud-based systems.
Univrses adds a computer vision layer through its 3DAI technology. The Swedish company originally developed the software to help vehicles interpret their surroundings, using 3D positioning, mapping and spatial deep learning. In this partnership, that capability will support road condition monitoring as well as potential advanced driver assistance system and autonomous driving applications.
The deal follows earlier Tyre News coverage of the Pirelli Cyber Tyre road monitoring pilot in Apulia, where Pirelli and Univrses technology was already being used to assess regional road infrastructure. Tyre News has also reported on Cyber Tyre’s recognition as V2X Innovation of the Year, reflecting growing interest in tyre-based vehicle-to-everything data.
For tyre manufacturers, the agreement shows how premium tyre development is moving beyond compound, tread and construction. Tyres are becoming data-gathering components within the wider vehicle software stack.
That matters for original equipment relationships. Vehicle manufacturers are looking for components that can support safety, automation, software-defined vehicles and predictive maintenance. Tyre makers that can supply validated, real-time data may gain a stronger role in future vehicle platforms.
Pirelli has already applied Cyber Tyre to high-performance vehicle projects, including connected tyre sensors on McLaren’s Artura. Tyre News previously covered the McLaren Artura launch with Pirelli connected tyre sensors, showing how sensor-based tyre data is entering premium OE applications.
The first live project is already underway in Italy. In 2025, Pirelli and the Apulia region launched a monitoring system for the regional road network. The system combines tyre-generated data from Cyber Tyre with visual data from cameras interpreted through Univrses technology.
In practice, that could help road authorities create more current maps of infrastructure condition. The potential value lies in identifying surface issues, signage concerns and road hazards earlier, allowing maintenance teams to deploy resources more effectively.
Pirelli Chief Executive Officer Andrea Casaluci said the Univrses agreement would enhance Cyber Tyre through “advanced AI-based artificial vision technologies”. He added that the collaboration would contribute to the transformation of cars into software-defined vehicles.
Univrses Chief Executive Jonathan Selbie said continuous monitoring and reliable data were becoming central to infrastructure asset management. He said the investment would allow both companies to develop more advanced services and products.
The commercial significance is not limited to passenger cars. Connected tyre systems are part of a wider movement towards data-led fleet management, infrastructure monitoring and vehicle safety. As tyres become part of the vehicle’s digital sensing network, the aftermarket may eventually see new service opportunities around diagnostics, data interpretation and connected maintenance.
The challenge will be proving accuracy, scalability and data governance. Road authorities and vehicle manufacturers will need consistent information that can be trusted across different vehicles, road types and operating conditions. For Pirelli, the Univrses stake signals that computer vision may become an important companion technology for connected tyres.
Tagged with: Pirelli Cyber Tyre, Univrses, connected tyres, AI vision, smart tyres, ADAS, autonomous driving, road monitoring, tyre sensors, vehicle data, OE tyres, software-defined vehicles
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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