The deal gives the tyre manufacturer visibility across global esports broadcasts and events, as it builds brand recognition among Gen Z and Gen Alpha audiences.
February 2026's standout tyre figures show where capacity, cost and compliance pressures are moving next.
BKT splits into BKT Tyres and BKT Carbon brands, confirming a first move into India’s consumer tyre market.
GSF Car Parts has opened a new Basildon branch with 12 staff and six vans, extending South-East trade coverage.
Formula One Autocentres acquires 35 sites, Halfords pledges guaranteed interviews, and independents move to fill the gap.
ATS Euromaster has confirmed proposals to wind down its UK operations following a prolonged period of financial losses, a decision that will see dozens of sites transfer to rival operators and hundreds of jobs move with them.
Elite Garages opens a full-service branch on Aisecome Way, offering MOTs, tyres, servicing and diagnostics for local motorists.
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Indian manufacturer posts triple net profit increase as domestic demand and operational efficiencies drive growth.
New analysis reveals a 14% decline in young people starting motoring apprenticeships over three years, despite overall apprenticeship numbers rising.
Brand Finance’s 2026 update keeps Michelin and Bridgestone atop tyre brands while tech platforms dominate global strength and value tables.
GSF Car Parts opens a 7,168 sq ft branch in Bury St Edmunds, adding jobs, vans and local supply capacity.
Interfit acquires Delgado e Hijos and Rodelma, extending on-site materials handling tyre services across Spain and reinforcing its European footprint.
Margin defence, targeted investment, sustainability credentials and non-tyre growth are steering manufacturers as EU trade and compliance pressures intensify.
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