Digital advertising has a carbon footprint. It is not a large one compared to a manufacturing plant or a logistics fleet, but it is real, it is measurable, and for sustainability-conscious brands in the tyre industry, it increasingly matters.
At Tyre News Media, we offset the CO₂ footprint of running our platform. We can also extend that offset to cover your campaigns ,meaning that when your brand advertises with us, your activity here aligns with your wider ESG commitments, not just your media objectives.
This article explains what that actually means in practice, why it is worth paying attention to, and how our advertising packages work for marketing teams across the tyre sector.
Every time a web page loads, energy is consumed. Servers store and process data, networks transmit it, and devices render it. At scale, across millions of impressions, that energy use adds up to a measurable volume of CO₂ emissions.
For brands that have made public commitments around net zero or scope 3 emissions, this is increasingly a line item that communications and marketing teams are expected to account for. Procurement teams are asking questions. Sustainability officers are reviewing media spend. And industry bodies across manufacturing and fleet sectors are setting expectations that stretch into supply chains and partner activity.
The tyre industry is no different. Whether your business is in wholesale, retail, fleet supply, tyre manufacturing, or the recycling and recovery end of the circular economy, the sustainability conversation has reached your marketing department.
Tyre News Media is a digital-only publication. We produce no print. There is no paper, no ink, no physical distribution, and no waste in the traditional publishing sense. That is the baseline.
Beyond that, we offset the CO₂ associated with running our platform, the servers, the data transfer, and the infrastructure that delivers every page view, every article, and every ad impression.
When you advertise with us, we can include a carbon offset for your specific campaign activity. That means the impressions your brand generates on our platform are covered by verified offsets, so you can report your advertising spend with Tyre News Media as carbon-balanced activity.
This is not greenwashing. It is a practical, transparent step that adds genuine value to your media spend , particularly if your business is working towards net zero, publishing a sustainability report, or responding to stakeholder expectations around environmental responsibility.
Understanding the audience matters before any discussion of advertising value. Our readers are the professional tyre trade.
That means tyre manufacturers, wholesalers, retailers, fleet operators, recyclers, technology providers, and service partners. Most are managers or decision-makers working in sales, marketing, operations, and fleet roles — the people who shape buying decisions, specify suppliers, and influence brand perception within their organisations.
Over the past 12 months, Tyre News Media has welcomed more than 462,000 users and delivered over 806,000 sessions on TyreNews.co.uk.
This is not a general automotive audience. It is a targeted, trade-specific readership. If you are trying to reach the people who actually work in and around tyres, this is where they come to stay informed.
We keep our offer straightforward. Three core run-of-site packages, each with a guaranteed monthly impression floor, so you know precisely what you are buying before you commit.
Essential — from £250 per month
Sitewide MPU placement across news and feature content. Minimum 30,000 viewable impressions per month. The right starting point for brands that want consistent, always-on visibility across the site.
Growth — from £450 per month
Homepage leaderboard combined with sitewide MPU. Minimum 45,000 viewable impressions per month. Built for product launches, seasonal pushes, and campaigns where high-impact visibility matters.
Category Leader — from £600 per month
You become the named sponsor for your chosen editorial category.
Sustainability & Circular Economy, Fleet Tyre Business, Tyre Manufacturing, or any of our other key verticals. Includes homepage leaderboard, sitewide MPU, and a minimum of 70,000 viewable impressions per month. The right option for brands that want to own a space in the industry conversation.
All packages are measured and delivered through Google Ad Manager. Impression floors are viewable impressions, not served impressions. The minimum booking term is three months.
If traffic exceeds the floor in any given month, you receive the additional impressions at no extra cost.
For marketing teams that want to do more than place a banner, our Partner Insights format allows you to tell a deeper story.
A Partner Insight article lets you explain your products, your technology, or your ESG progress in editorial format , written by you or developed with our support, then polished to match our house style and published on Tyre News Media with a homepage feature slot for seven days.
Partner Insights are placed within the most relevant editorial categories, so your content reaches readers who are already engaged with the topics you are writing about. Pricing starts from £180 per article.
If you want to ensure buyers can find your business when searching for suppliers, a listing in the Tyre News Industry Directory gives you a custom profile page with company information, images, links, video, and category tags. Annual listing from £180, with featured upgrade options available on request.
The case for specialist trade media has always rested on context. A banner appearing beside a relevant article about fleet tyre management, EV tyre fitment, or sustainable supply chain practices is worth considerably more than the same impression on a general news website.
Your audience is already in a relevant mindset. They are reading about the issues that affect their business. Your brand appears as part of that environment, not as an interruption to something unrelated.
Combine that contextual value with carbon-offset campaign delivery and transparent, guaranteed impression floors, and you have a media option that is straightforward to justify both commercially and from a sustainability reporting perspective.
If you would like to discuss advertising opportunities with Tyre News Media, the process is straightforward.
Get in touch via info@tyrenews.co.uk
Share your objectives, budget range, and preferred timings, and we will come back with a recommended package and availability within two working days.
Tagged with: carbon-neutral advertising, digital advertising emissions, carbon offsetting, ESG reporting, Scope 3 emissions, sustainable marketing, tyre industry marketing, green claims, carbon credits, Google Ad Manager, trade media advertising, net zero communications
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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