Linglong Tire will continue as Chelsea FC’s official global tyre partner for the 2025/26 campaign. The agreement includes prominent digital perimeter branding at Stamford Bridge across men’s and women’s fixtures, rights for hospitality and ticketing, and joint content on club and brand channels. The new Premier League season starts on Sunday, 17 August, when Chelsea host Crystal Palace at Stamford Bridge following their Club World Cup success in July.
“Our collaboration with Chelsea continues to build brand awareness across Europe and engage supporters on matchdays and online,” a Linglong Tire spokesperson said. [Statement paraphrased -- no direct quote available]
Football remains a powerful route to European consumer reach for tyre makers. Linglong Tire’s stadium exposure and social activations align with its recent momentum in OEM supply and brand building.
Chelsea open the 2025/26 Premier League season at home to Crystal Palace on 17 August. The club enters the campaign after winning the expanded FIFA Club World Cup in July, a run that has lifted expectations around Stamford Bridge.
Tagged: Linglong Tire, Chelsea FC, Premier League sponsorship, tyre industry, sports marketing, Stamford Bridge, brand partnership, football sponsorship, tyre branding, B2B marketing, fan engagement, European market
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