Over the last few months Tyre News has bee redesigning its site architecture to help readers find relevant stories quickly and help marketers place accountable trackable campaigns. Every article now sits in a defined Category, one or more Sectors, and, where useful, a Tyre Segment. The new taxonomy creates cleaner URLs, evergreen hubs and clearer inventory, improving navigation for manufacturing, wholesale, fleet and retail audiences.
A clearer way to navigate
The site now groups coverage into Categories such as:
Manufacturing & Supply Chain,
Fleets & Operators,
EV & Future Mobility,
Technology & Innovation,
Sustainability & Circular Economy,
Market Intelligence,
Off-Highway & Specialty,
People & Careers,
Partner Insights,
Global News.
Sectors mirror the industry:
Tyre Manufacturing,
OE Tyres,
Tyre Wholesale,
Fleet Tyre Business,
Tyre Retail,
Online Tyre Business,
Tyre Recovery and Recycling
While Segments like Truck or EV Tyres help readers drill into product type when it matters.
In practice, readers can start at the News menu, select a Category or refine by Sector. URLs are tidy and shareable, so teams can point colleagues to the exact view they need. Hubs remain evergreen, continually surfacing new and archived articles on a topic. The site remains subscription free which improves organic discovery and supports long-term campaign exposure - Our aim is shorter paths to the right stories and consistent, context-rich placements for sponsors.
Technical benefits for search
A tidy taxonomy and predictable URL structure help search engines interpret content and topic relationships. Breadcrumbs, category hubs and related-article modules reduce click depth and distribute authority across the site. Over time, this should improve the visibility of high-value evergreen pages while keeping fresh coverage connected to its most relevant hub.
How this supports Share of Voice
Category and Sector hubs pool qualified impressions, making it easier to run and measure Share of Voice campaigns against defined topic areas. Tyre News’ Run-of-Site display packages explain how inventory is counted and how SOV can be apportioned across hubs and News pages. The same page also outlines sponsorship options aligned to buyer journeys, including Category or Sector alignment and newsletter amplification.
Options for marketers
Run-of-Site display provides steady visibility across News and hub pages. Category or Sector Sponsorships allow brands to align with the pages their buyers read most, for example Manufacturing & Supply Chain, Fleets & Operators, Tyre Retail, Tyre Wholesale, Tyre Manufacturing or OE Tyres. Optional add-ons include clearly labelled sponsored articles, matched newsletter placements and LinkedIn amplification, detailed on the Opportunities page.
Measurement you can act on
The new structure provides cleaner reporting by Category, Sector and Segment, enabling campaign diagnostics that mirror real buyer journeys. UTM support is available on request, allowing marketers to track downstream engagement from hub pages to site conversions and owned channels.
Who benefits
Manufacturing, wholesale, fleet and retail teams can stay inside their Sector view and track what matters to them. Marketers gain broader, more consistent reach when a single press release appears in a relevant Category, across the right Sectors and with a matching Segment.
The architecture is designed to carry demand, connecting product news to the audiences most likely to act.
How to Work With Us
Explore packages on our Opportunities page [HERE] or email info@tyrenews.co.uk to discuss Category and Sector Sponsorships, Run-of-Site display and content options.
Tagged with: tyre news site structure, categories and sectors, tyre segment tagging, share of voice advertising, breadcrumbs, evergreen hubs, B2B tyre marketing, fleet tyre news, manufacturing updates, UK tyre industry SEO
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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