Tyre News Media has launched Gold, Silver and Bronze run-of-site display options designed for brands that want fast, consistent visibility across the site. Built around a transparent Share of Voice (SOV) model rather than fixed impressions, the packages align with the publisher’s digital-only approach and lightweight UX. Early-bird discounts are available while inventory is released for 2026; enquiries via info@tyrenews.co.uk
Why run-of-site display?
Run-of-site display gives advertisers steady reach across breaking stories, analysis and category hubs without micro-targeting each placement.
Because Tyre News sells by SOV, delivery scales with readership: busy month, more exposure; quieter month, proportionally less, no chasing make-goods.
“Run-of-site display is the simplest way to build frequency with our B2B audience, SOV keeps it fair and predictable for everyone,”
How SOV works here
- You book a percentage of eligible ad opportunities (your SOV) for a time period.
- We cap concurrent advertisers per placement to protect visibility.
For full specs and current rates, see the Advertising & Sponsorship section on our site.
If you’re targeting a single category with exclusivity, explore our exclusive Sector Sponsorships.
The packages
Gold — Sitewide Leaderboard (run-of-site display)
- Unit: Top leaderboard across the site, sold by SOV.
- Best for: awareness, launches, timely announcements.
- Guide rate: from £500 per month per SOV slot.
- Why it works: prominent position, high viewability, clean pacing via SOV.
Silver — Article MPU (run-of-site display)
- Unit: MPU on article & category pages, sold by SOV.
- Best for: sustained frequency beside editorial reads.
- Guide rate: from £350 per month per SOV slot.
- Why it works: high dwell environments; complements Gold for reach + frequency.
Bronze — Coffee Break Catch-Up Masthead (newsletter)
- Unit: masthead banner in our weekday Coffee Break Catch-Up (booked per edition).
- Best for: predictable inbox presence tied to the daily news habit.
- Guide rate: from £290 per edition.
- Why it works: qualified, work-mode attention; easy to align with campaigns.
Why choose run-of-site display instead of category exclusivity?
- Speed: book a slot today; your creative can run sitewide as run-of-site display while you plan deeper activity.
- Simplicity: SOV avoids impression guarantees and scales with audience.
- Stackability: combine Gold + Silver run-of-site display for reach, then add exclusive Sector Sponsorship when you need category positioning.
Early-bird discounts (2026 planning)
With many 2025 budgets already committed, we’re opening early-bird bookings for 2026 on run-of-site display:
- 10% off monthly Gold and Silver SOV slots booked by 31 October 2025.
- Rate hold into Q1 2026 on signed orders.
Email info@tyrenews.co.uk for current availability and a quick schedule proposal.
Good company for your campaign
If you need deeper context, for example you could pair run-of-site display with:
- Partner Insights articles for thought leadership.
- Exclusive Sector Sponsorships for category-level presence.
Tagged: run-of-site display, Share of Voice, SOV advertising, Gold Silver Bronze, newsletter masthead, B2B media, tyre industry marketing, digital advertising, Partner Insights, category sponsorship
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