Manufacturing & Supply Chain

Vučić meets Toyo Tires to deepen €382m investment and export reach

Published:
Oct 8, 2025 5:02 PM
Author:
Vučić, Toyo Tires Discuss R&D and Capacity Growth in Serbia. | Image: Instagram/buducnostsrbijeav

During an official visit to Japan, Serbian President Aleksandar Vučić met Toyo Tires management to review the company’s Inđija operation and explore further collaboration. The discussion covered a possible research and development centre and future capacity increases to meet demand in Europe and North America. Belgrade maintains it can offer stable conditions, skilled talent and trade access to support long-term tyre manufacturing.

A landmark Japanese investment in Serbia

Toyo Tires has invested about €382 million in its first European production facility in Inđija, which began operations in 2022 and has created around 560 full-time jobs. Serbian and company sources describe the project as the largest Japanese investment in the country to date.

Output targeted beyond Europe

The factory is designed to supply premium Toyo Tires and Nitto brand products for Europe, the Middle East, Africa and North America. Initial plans cited five million units per year, with scope discussed locally for five to ten million as demand grows in export markets.

R&D centre under consideration

Following talks in Tokyo, Vučić said the parties discussed “the development of a research and development centre and the possible expansion of capacity” so the plant can respond to European and US demand despite new trade barriers. He added that Serbia would keep “stable business conditions and predictable access to key markets.”

Why market access matters

Serbia highlights an educated workforce, modern infrastructure and incentives, alongside trade agreements that help manufacturers export. For UK-facing trade specifically, the UK–Serbia Partnership, Trade and Cooperation Agreement has been in effect since 2021, supporting goods flows for manufacturers operating in Serbia.

A growing tyre footprint in Serbia

The country is building wider tyre capability. Recent Tyre News coverage includes Linglong’s Serbian plant achieving RSCI certification, and Kumho shortlisting Serbia for its first European factory, signals that regional supply and proximity to OEMs remain priorities.

Tagged with: Toyo Tires Serbia, Inđija tyre plant, Nitto tyres Europe, premium passenger tyres, light commercial tyres, tyre manufacturing Europe, Serbian free trade agreements, R&D centre, export markets EMEA, North America supply

Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.

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