Davanti Extends Everton Tyres Partnership In Multi-Year Deal

• Partnership began in 2017, extended in 2022 and renewed again in 2025
• Davanti remains Everton’s "Official Tyre Partner" under the new deal
• Matchday branding and digital activations will expand global reach
• Everton and Davanti highlight shared community and growth values

Multi-Year Renewal

Everton confirmed the extended deal will include stadium branding at Hill Dickinson Stadium and new activations across the club’s digital and international channels. The agreement continues Davanti’s strategy of using high-profile football partnerships to boost brand recognition globally.

Mark Rollings, Chief Partnerships Officer at Everton, said: "We’re thrilled to be extending our partnership with Davanti Tyres – a brand that shares our ambition, passion, and commitment to excellence." He added that the collaboration had delivered "successful activations" and global reach since 2017.

Growth Beyond Merseyside

Davanti, headquartered in Merseyside, has expanded from a UK-based business to sales operations on five continents in less than a decade. The company designs and engineers its tyres in-house before production at advanced global facilities.

Peter Cross, CEO of Davanti Tyres, said the extended deal would allow the firm to "explore new opportunities together" with Everton. [Paraphrased statement, no direct quote provided: He stressed the partnership’s role in driving international awareness and local community engagement.]

The renewed agreement commits both parties to continue developing joint campaigns. Everton and Davanti plan to expand their digital reach and explore fresh ways to engage fans and customers in the coming seasons.

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