Market Intelligence

The Daily Digest: What Else Moved the Tyre Market Today

Published:
Nov 12, 2025 5:03 PM
Author:
Marc Reynolds
Editor’s Radar: Point S MOT stance, Mitas debut, Maxam wins

Today’s digest tracks five useful developments.

• Melett signalled higher output in turbocharger parts.

• Point S urged tighter MOT treatment of tyre defects.

• Mitas launched its Granterra range at Agritechnica, as Maxam secured DLG Approved marks.

• Bridgestone outlined how it is protecting retail availability and supporting partners through a sharper product mix.

A steady flow of components

Melett reported increased output across new turbocharger products and components, including expanded ranges of core assemblies and actuators for key European applications. The company says the ramp-up is designed to support workshop turnaround and parts availability heading into winter demand.

Calls to tighten MOT tyre defect rules

Point S UK repeated its call for MOT reform so tyre defects trigger an immediate fail rather than advisory notes, citing FOI data that highlights the safety risk profile. As UK context, the MOT manual sets the legal car tyre tread minimum at 1.6 mm across the central three-quarters of the tread. Point S framed its position as a “zero tolerance for tyre defects” approach.

New agri rubber on show

Mitas used Agritechnica to debut the Granterra range for high horsepower tractors, positioning it for load capacity and field efficiency. The launch reinforces the show’s focus on VF and traction-optimised designs.

Independent validation for Maxam

Maxam’s AgriXtra XL combination received DLG Approved test marks for the Resource Protection module, adding third-party validation that will matter to European farm operators weighing lifecycle costs.

Bridgestone’s retail focus

Bridgestone highlighted actions to protect retail availability, support trade partners and strengthen its product mix in Europe. The company’s 2025 integrated report sets out a “growth with quality” strategy that pairs premium offer focus with operational resilience, echoing recent retail engagement activity in the region.

For workshops and retailers, component availability supports throughput during seasonal peaks. Any tightening of MOT defect handling would directly influence replacement timing and stock planning. In agriculture, show-floor launches and independent test marks shape spec sheets and dealer conversations through 2026. For large brands, clear partner support and a disciplined mix help stabilise service levels and margins across channels.

Tagged with: MOT tyre rules, tyre safety, agricultural tyres, VF tyres, DLG Approved, turbocharger components, retail tyre strategy, tyre wholesale, workshop supply, partner support

Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.

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