Mobile Tyre Shop scales faster after A$5m Sailun investment. | Images: mobiletyreshop.com.au
Sailun’s AUD $5 Million Bet on Australia’s Mobile Tyre Shop Signals APAC Ambitions
A strategic investment from Sailun International Holding (Singapore) will accelerate the expansion of Mobile Tyre Shop’s online-to-onsite tyre fitting model and serve as a launchpad into the Asia–Pacific region.
Expansion through partnership
- Stake and investment terms
Sailun has injected A$5 million (≈RMB 23.3 million) into Mobile Tyre Shop Unit Trust, acquiring approximately 6.21 million units and representing an 11.09 % stake. - Growth plans
Funding will enhance Mobile Tyre Shop’s operations through:- Scaling its mobile fleet to over 100 vans
- Expanding marketing and lead‑generation efforts
- Strengthening its national service and support teams.
Strategic aims behind Sailun’s entry
- E‑commerce and service platform roll‑out
Mobile Tyre Shop blends online tyre purchases with at-home fitting—a model already recognised in markets like the UK, where online tyre sales exceed 21 % of total tyre volume, compared to under 5 % in Australia. - Establishing market presence
As the world’s 9th‑largest tyre manufacturer, Sailun gains immediate access to Australia’s consumer base and a channel for R&D into locally tailored products. - Asia‑Pacific springboard
The deal supports Sailun’s “production + sales” strategy, combining manufacturing strength with a digital-first retail and service network.
Mobile Tyre Shop’s proven model
- Rapid growth
Launched in 2016, Mobile Tyre Shop has achieved 50 % year-on-year growth and ranks number one on Product Review with over 7,900 five-star reviews. - Technology credentials
Their in-house operating system, praised by Apple, fully integrates e-commerce, scheduling, routing and inventory to optimise fleet efficiency .
Industry context
The broader Australian tyre market is undergoing a shift:
- Digital disruption
Hybrid models combining online booking with physical fitting align with global trends, as highlighted in a recent IBISWorld report. - Electrification
Demand for EV-specific tyres is rising, with sellers capitalising on higher replacement frequency and cost profiles in electric vehicles.
Implications for the tyre industry
- For consumers: Faster, frictionless tyre fitting could make mobile services a mainstream choice.
- For OEMs and manufacturers: Online-to-offsite platforms offer a direct route to market, especially for mid-tier brands seeking credibility in new territories.
- For EV adoption: The platform provides an effective channel to promote EV-tuned tyre ranges—an emerging segment in Australia.
This partnership exemplifies the convergence of digital retail and on-location service, a key trend in both global tyre retail and EV readiness. Mobile Tyre Shop’s scalable tech stack supports Sailun’s ambitions in intelligent tyre solutions, aligning with a future where tyre performance, connectivity and user convenience increasingly intersect.
Tagged with: Sailun, Mobile Tyre Shop, mobile tyre fitting, online tyre sales, tyre industry Australia, EV tyre market
