Sailun invests in mobile tyre fitting specialist for APAC expansion

Sailun’s AUD $5 Million Bet on Australia’s Mobile Tyre Shop Signals APAC Ambitions

A strategic investment from Sailun International Holding (Singapore) will accelerate the expansion of Mobile Tyre Shop’s online-to-onsite tyre fitting model and serve as a launchpad into the Asia–Pacific region.

Expansion through partnership

• Stake and investment terms
  Sailun has injected A$5 million (≈RMB 23.3 million) into Mobile Tyre Shop Unit Trust, acquiring approximately 6.21 million units and representing an 11.09 % stake‍.
• Growth plans
  Funding will enhance Mobile Tyre Shop’s operations through:
  • Scaling its mobile fleet to over 100 vans
  • Expanding marketing and lead‑generation efforts
  • Strengthening its national service and support teams.

Strategic aims behind Sailun’s entry

• E‑commerce and service platform roll‑out
  Mobile Tyre Shop blends online tyre purchases with at-home fitting—a model already recognised in markets like the UK, where online tyre sales exceed 21 % of total tyre volume, compared to under 5 % in Australia.
• Establishing market presence
  As the world’s 9th‑largest tyre manufacturer, Sailun gains immediate access to Australia’s consumer base and a channel for R&D into locally tailored products.
• Asia‑Pacific springboard
  The deal supports Sailun’s “production + sales” strategy, combining manufacturing strength with a digital-first retail and service network‍.

Mobile Tyre Shop’s proven model

• Rapid growth
  Launched in 2016, Mobile Tyre Shop has achieved 50 % year-on-year growth and ranks number one on Product Review with over 7,900 five-star reviews.
• Technology credentials
  Their in-house operating system, praised by Apple, fully integrates e-commerce, scheduling, routing and inventory to optimise fleet efficiency .

Industry context

The broader Australian tyre market is undergoing a shift:

• Digital disruption
  Hybrid models combining online booking with physical fitting align with global trends, as highlighted in a recent IBISWorld report.
• Electrification
  Demand for EV-specific tyres is rising, with sellers capitalising on higher replacement frequency and cost profiles in electric vehicles.

Implications for the tyre industry

• For consumers: Faster, frictionless tyre fitting could make mobile services a mainstream choice.
• For OEMs and manufacturers: Online-to-offsite platforms offer a direct route to market, especially for mid-tier brands seeking credibility in new territories.
• For EV adoption: The platform provides an effective channel to promote EV-tuned tyre ranges—an emerging segment in Australia.

This partnership exemplifies the convergence of digital retail and on-location service, a key trend in both global tyre retail and EV readiness. Mobile Tyre Shop’s scalable tech stack supports Sailun’s ambitions in intelligent tyre solutions, aligning with a future where tyre performance, connectivity and user convenience increasingly intersect.

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Tagged with: Sailun, Mobile Tyre Shop, mobile tyre fitting, online tyre sales, tyre industry Australia, EV tyre market

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