Point S has launched its first-ever branded truck tyre range at the Solutrans trade show in Lyon, France, completing its private label portfolio with a range designed to deliver extended service life and value for independent tyre retailers and their commercial customers.
The new range marks a significant expansion of Point S's own-brand offering, which already includes passenger car and premium sector tyres. With more than half of Point S outlets across Europe already offering truck tyre services, the launch provides members with a complete portfolio to serve the commercial vehicle and fleet sectors more competitively.
The new Point S truck tyres have been engineered with two key features that extend tyre life and reduce total cost of ownership for fleet operators. The tyres are fully regroovable, allowing operators to restore tread depth as it wears down, a capability particularly valued in fleet cost management. Additionally, the casings are built to be retreadable, enabling the tyres to be retreaded multiple times throughout their service life, further improving sustainability and reducing replacement costs.
These features align with the demands of modern fleet operators seeking to maximise value from their tyre investments whilst reducing environmental impact through extended tyre lifecycles.
Point S has positioned the range as a high-performance offering, with a focus on safety, efficiency, and reliable mileage. The combination of durability, competitive pricing, and the ability to extend service life through regrooving and retreading is designed to appeal to both fleet operators and the independent retailers who serve them.
The launch reflects a broader trend within tyre dealer networks towards private label offerings that provide exclusivity and leverage collective buying power. By offering members a complete own-brand portfolio, Point S enables its retailers to compete more effectively for commercial business whilst enhancing customer loyalty through competitive pricing and service flexibility.
Point S operates as one of the world's leading independent tyre dealer and car maintenance networks, with approximately 6,000 points of sale across more than 50 countries. The introduction of a branded truck tyre range equips this global network with the tools to expand their commercial vehicle business and serve fleet customers more comprehensively.
The unveiling at Solutrans, Europe's premier commercial vehicle exhibition, underscores Point S's commitment to the truck and fleet sectors, providing members with a strategic advantage in an increasingly competitive market.
With this launch, Point S members can now offer customers a complete tyre solution spanning passenger cars, premium vehicles, and commercial trucks, all under the network's own brand.
Many operators are recalibrating procurement around cost-per-mile and sustainability outcomes. Point S’s move mirrors wider market momentum towards mileage-first truck propositions and recyclable casings. Recent coverage of retread adoption pressures among UK buyers underscores the relevance of retreadable designs to public and private fleets evaluating cost and carbon impacts. See Tyre News reporting on calls to mandate retreads in public fleets and our analysis of longevity data from a UK milk-fleet trial.
Tagged with: Point S truck tyres, regrooving, retreading, fleet tyre costs, private-label tyres, commercial vehicle tyres, tyre lifecycle, Solutrans Lyon, tyre casings, circular economy
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
