Linglong Tire Extends Real Madrid Global Partner Deal for 2025/26

Published:

August 15, 2025

Author:

Luke Redfern

Real Madrid Keeps Linglong Tire as Global Tyre Partner

Linglong Tire will remain Real Madrid’s global tyre partner for the 2025/26 season, continuing a relationship first announced in late 2024. The deal covers visibility at the Santiago Bernabéu and access to club media assets. Real Madrid open their LaLiga campaign at home to Osasuna on Tuesday, 19 August 2025. The club’s honours include a record 15 UEFA Champions League titles.

What’s Included in the Package

As Official Tyre Partner, Linglong Tire’s rights extend across:

Digital perimeter LEDs and partner board branding at the Bernabéu for domestic fixtures.
Use of Real Madrid marks across approved channels.
Club media inventory (website, magazines, Real Madrid TV) plus VIP hospitality.
Social activations, including ticket giveaways around early-season home matches.

“We feel hugely honoured to establish this strategic alliance with a top-level club like Real Madrid.” | Wang Feng, CEO, Linglong Tire.

Season Timing and Activation

Real Madrid’s 2025/26 LaLiga opener is set for Tuesday, 19 August at the Bernabéu against Osasuna, a fixture aligned to Linglong Tire’s early-season fan promotions. The club’s schedule confirms the date and venue.

Why It Matters for the Tyre Trade

The partnership keeps Linglong Tire embedded in one of world football’s most-watched platforms, reinforcing brand reach across Europe and global markets. This sits alongside the company’s broader sports marketing push, which Tyre News has tracked across:

Premier League visibility: our recent story on Linglong Tire’s Chelsea FC extension outlines the brand’s multi-club strategy.
Event-led engagement: at Tyrexpo Asia, Linglong’s sponsorship activations showed how football assets pull traffic to the stand and into channel marketing.
‍

Real Madrid’s Global Pull

Real Madrid’s trophy haul remains a major audience driver for commercial partners:

UEFA Champions League: 15 titles (a record).
LaLiga: 36 titles.
Copa del Rey: 20 titles.

For the club’s sponsor listing and background on the partnership, see Real Madrid’s LingLong Tire page.

‍

Tagged with: Linglong Tire, Real Madrid sponsorship, football marketing, LaLiga 2025/26, tyre branding, sports partnerships, Bernabéu LED, hospitality rights, European football, B2B marketing

‍

Editorial Standards & Disclaimer
Tyre News Media is an independent industry publication. Our reporting is based on information available at the time of publication, including company announcements, regulatory filings, official data, research and other sources considered reliable.

Articles may include independent analysis and editorial interpretation. Where appropriate, company statements and third-party claims are attributed to their source. Analysis, estimates and forward-looking observations should not be read as statements of established fact.

Tyre News Media takes reasonable steps to ensure accuracy but welcomes corrections, clarifications and responses from organisations or individuals covered in our reporting. If you believe information is inaccurate or requires clarification, please contact info@tyrenews.co.uk. Material errors will be corrected as appropriate.

Commercial relationships, advertising and sponsorship do not determine Tyre News Media's editorial coverage or conclusions.