Crystal Palace FC has agreed a multi-year partnership with Tomket Tyres, giving the Czech tyre manufacturer branding, digital and hospitality rights at Selhurst Park. The deal strengthens Tomket’s visibility in the UK and global football markets while extending Palace’s roster of international sponsors.
Founded in 1997, Tomket has grown from an online retailer into a manufacturer distributing in more than 60 countries. The brand positions itself on combining performance with affordability, aiming to strengthen its profile with UK and international consumers through the football tie-up.
Barry Webber, Crystal Palace’s Chief Commercial Officer, said: “Tomket Tyres has built a strong reputation worldwide, and we’re proud to be partnering with them as we expand our roster of global partners. Their impressive global growth and commitment to high-performance products reflect the ambition and passion we value at Crystal Palace.”
Radek Grill, owner of Tomket Tyres, added: “It’s an honour for me as owner of Tomket Tyres to become part of Crystal Palace family of supporters. Tomket is an ambitious brand which is not afraid to fight with big competitors, the same as Crystal Palace Football Club.”
Tyre brands have increasingly turned to football for global exposure. Partnerships with Premier League clubs allow access to audiences well beyond the UK, particularly in Asia and Europe. [Paraphrased statement, no direct quote provided].
Tomket branding will appear at Selhurst Park from the start of the 2025/26 season. The hospitality rights will also allow the manufacturer to use matchdays to connect with customers and distributors.
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