BTMA Unveils Future-Focused Brand Identity

The British Tyre Manufacturers’ Association (BTMA) has rolled out a complete rebrand—including refreshed visuals, an upgraded website and a quarterly newsletter—designed to reflect its evolving role as the leading advocate for tyre safety, sustainability and fair competition in the UK market.

Why the BTMA Rebrand Matters

• Future focus: The new identity aims to communicate BTMA’s commitment to next-generation mobility and connected, data-rich manufacturing.
• Unified message: A single visual language will run across all channels, from the overhauled website to a fresh quarterly newsletter.

Core Pillars Stay the Same

PillarFocus AreaOutcome for IndustrySafetyHigher standards, best-practice sharingFewer on-road incidentsSustainabilityResponsible production, end-of-life tyre managementLower environmental impactCompetitivenessEvidence-based advocacy, fair trade rulesLevel playing field for UK firms

The association’s advocacy will continue through committees spanning safety, retreading and credit control, while members retain direct representation in bodies such as ETRMA and ETRTO.

Membership Benefits

BTMA says members gain:

• Influence through policy engagement.
• Standards support via commercially neutral guidance.
• Community access to shared expertise and working groups.

A recent BTMA-government meeting on tougher recycling rules illustrates how that influence works in practice, echoing calls made earlier this year for stronger waste-tyre regulation. See our coverage of the Welsh Government’s backing for stricter recycling rules and the wider industry push for DEFRA reforms for context.

Looking Ahead

• Brand roll-out: Digital channels first; physical assets follow in Q4 2025.
• Policy agenda: Priority on tyre wear particle limits and extended-producer-responsibility schemes.
• Collaboration drive: Continued alliances with global projects such as the Tyre Industry Project (TIP).

For full details, view the official announcement on the BTMA website

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Tagged: BTMA rebrand, British Tyre Manufacturers Association, tyre industry, brand identity, UK manufacturing, sustainability, mobility, tyre safety, tyre advocacy, connected mobility, trade association, road safety

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