Industrial solutions provider REMA TIP TOP has announced a major motorsport partnership, becoming the main sponsor of German racing twins Juliano and Sandro Holzem for the 2026 ADAC GT Masters season.
The 21-year-old drivers from Koblenz will compete for Schubert Motorsport in the prestigious GT3 series, with their BMW M4 GT3 Evo carrying comprehensive REMA TIP TOP branding throughout the campaign. The season opens at Austria's Red Bull Ring from 24-26 April 2026.
The partnership represents a strategic move by the global systems provider for industrial and workshop solutions to strengthen its brand presence in a high-profile motorsport environment. REMA TIP TOP will feature across the race car livery, team truck, apparel and pit equipment, supported by exclusive content and events throughout the season.
Michael Lorig, chief executive of REMA TIP TOP AG, drew clear connections between motorsport performance and the company's industrial focus. "Motorsport at this level is the ultimate endurance test for people and technology," he explained. "At the same time, a failure represents the worst-case scenario — on the racetrack just as with our industrial customers."
Lorig added that the Holzem twins embody the precision and dynamism that define REMA TIP TOP's products worldwide, describing the partnership as an opportunity to showcase the brand in an emotional, high-visibility setting for employees and B2B customers.
Magdulin Abbas, head of global marketing at REMA TIP TOP, emphasised the partnership extends beyond logo placement. "We don't see sponsorship merely as placing a logo, but rather as a living partnership," Abbas said. "Motorsport allows us to make our brand values tangible, emotionally, credibly, and on an international scale."
The sponsorship focuses deliberately on developing emerging talent. The Holzem twins come from a competitive karting background, achieving victories and podium finishes in national championships before transitioning to GT3 racing in 2025.
In their debut GT Masters season last year, the brothers delivered a strong fifth-place overall finish with 143 points, just 12 points shy of a podium position. Their professional approach and alignment with company values influenced REMA TIP TOP's decision to support their continued development.
Sandro Holzem welcomed the partnership's timing. "With REMA TIP TOP as our main sponsor, we have the stability necessary to continue our athletic development and take the next step in the ADAC GT Masters," he said. "In GT3 racing, precision determines success, both in the cockpit and with the technology behind the scenes."
His brother Juliano looked ahead to the season opener with anticipation. "Seeing the race car in the REMA TIP TOP design live for the first time is something special," he said. "Now it is time to consistently implement this strong overall package on the sporting side as well."
The ADAC GT Masters attracts hundreds of thousands of spectators to circuits annually and reaches television audiences across more than 100 countries, providing REMA TIP TOP with significant international exposure.
The 2026 season includes six rounds across Europe:
The collaboration will be publicly visible from the season opener, both trackside and through social media channels, as REMA TIP TOP seeks to connect technical performance with brand visibility in a sector defined by precision engineering.
Tagged with: REMA TIP TOP sponsorship, ADAC GT Masters 2026, Schubert Motorsport, Holzem twins, BMW M4 GT3 Evo, pit equipment branding, industrial workshop solutions, trackside activation, European GT3 calendar, B2B motorsport marketing
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