NEXEN TIRE has launched a fully branded tram in Frankfurt, wrapping a city vehicle in its signature purple and Eintracht Frankfurt visuals to boost everyday brand visibility. The activation, live since Q1 2024, rotates across multiple tram routes and forms part of the company’s European marketing programme to meet consumers where they travel. It also extends NEXEN TIRE’s long-standing sports tie-up with Eintracht Frankfurt in a key German market.
Lead image alt text: NEXEN TIRE purple-branded Frankfurt tram featuring Eintracht Frankfurt graphics.
The Nexen Tire Frankfurt tram features club players and mascot Attila on a full wrap that circulates across lines 12, 14 and 21, maximising daily reach on the city network. The design builds on artwork developed with illustrator Kervin Brisseaux and extends the brand’s presence into high-traffic, urban settings.
The Nexen Tire Frankfurt tram aligns with the tyre maker’s broader strategy in Europe: sustained sports marketing with Eintracht Frankfurt and a sharper focus on retail growth. Recent moves include expanding the German retail sales team amid strong demand and strengthening ESG credentials with a second consecutive EcoVadis Gold rating. See our coverage on German retail expansion and sales momentum and EcoVadis Gold recognition.
Tagged with: Nexen Tire, Frankfurt tram, out-of-home advertising, brand visibility, Eintracht Frankfurt, Germany marketing, tyre branding, urban mobility, sports sponsorship, Europe, B2B marketing
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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