Nexen Tire Achieves Record Q1 Revenue with Surge in European Sales and OE Supply

Nexen Tire has reported its highest-ever quarterly revenue in Q1 2025, reaching KRW 771.2 billion in sales with KRW 40.7 billion in operating profit—up 13.7% year-on-year. The performance reflects strong demand for premium tyres, improved production efficiency, and an expanded presence in key global markets.

Europe Drives Sales Surge

Europe accounted for 41% of Nexen Tire’s global revenue in the first quarter, underscoring its role as the primary growth driver. Sales in the region were fuelled by:

• Rising replacement tyre demand
• Increased deliveries to premium vehicle manufacturers
• Operational scaling at the company’s Czech production facility

This growth supports Nexen Tire’s long-term strategy to expand in premium segments and strengthen its position in Europe’s competitive OE market.

OE and Premium Strategy Expands

The company increased its original equipment (OE) supply to global carmakers, contributing to sales gains across all major regions. A higher share of premium product sales also boosted overall profitability.

In North America, Nexen Tire mitigated tariff-related pressures through supply reallocation, price management, and improved distribution planning—highlighting its flexible approach to changing trade dynamics.

Innovation in Tyre Development

Nexen Tire continues to invest in product innovation to support future vehicle trends. A unified tyre strategy for electric vehicles (EVs) and internal combustion engine (ICE) models aims to optimise handling, braking, and noise performance.

The company is integrating artificial intelligence (AI) and virtual reality (VR) tools into its R&D operations to streamline product development and meet evolving customer expectations.

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Nexen Tire’s record-breaking quarter reflects a clear pivot toward premiumisation, OE partnerships, and region-specific execution—trends that are reshaping the tyre industry globally. Its unified EV/ICE approach and investment in AI-driven R&D also signal a broader move toward future-ready product portfolios, aligning with increasing OEM demands for performance, efficiency, and adaptability.

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Tagged with: Nexen Tire, tyre sales 2025, premium tyres, EV tyres, OE tyre supply, European tyre market, tyre manufacturing, global tyre demand

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