Magna Tyres rolls out 24/7 multilingual AI chatbot

Magna Tyres has introduced an AI-powered chatbot that answers product and service questions around the clock in more than 100 languages. By automating first-line support, the Dutch off-the-road (OTR) tyre maker aims to shorten response times for fleets and distributors that operate across time zones.

Why Magna Tyres built its own chatbot

• Rapid growth in export markets means enquiries often arrive outside European office hours.
• Internal data show live chat is the preferred contact channel for new prospects.
• The company’s Net Promoter Score of 67 set a benchmark it wanted to maintain as volumes increase.

What the tool does

FunctionDetailAvailability24/7 via the magna-tyres.com homepageLanguagesDetects the user’s browser language; supports manual switchScopeProduct sizing, spec sheets, warranty, order status, location finderEscalationRoutes unresolved queries to regional sales or technical staff

Benefits for OTR and fleet customers

• No waiting: queries on loader, crane and truck patterns get an instant reply.
• Consistent answers: model codes and pressure tables are sourced from the same database used by service engineers.
• Lower barriers: local-language support removes the need for third-party translation.

Next steps

Magna Tyres plans to train the chatbot on service bulletins and inspection guides so field technicians can retrieve torque or inflation data on mobile devices. An API is also under evaluation to embed the bot in distributors’ portals later this year.

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AI chat services remain rare in the tyre sector, yet demand for 24/7 digital support is rising as fleets adopt connected tyre monitoring and order direct online. Magna Tyres’ move signals that customer-facing automation is now part of mainstream competitiveness, not just an add-on.

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Tagged with: Magna Tyres, AI chatbot, multilingual support, tyre customer service, OTR tyres, digitalisation, product innovation

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