Linglong Tire has launched a comprehensive advertising campaign at Munich Airport, one of Europe's busiest travel hubs, as the tyre refitting season gets underway.
The campaign, which began in mid-October, features the company's core Linglong Tire brand across 500 baggage trolleys throughout the airport.
The branded trolleys showcase current summer, winter and all-season tyre profiles for Linglong and Crosswind, while Leao Tire-branded carts display all-season and summer ranges. The campaign also highlights the company's football sponsorships and European production facilities.
Munich Airport represents a prime advertising opportunity for the tyre manufacturer. Last year, the airport handled 41.6 million passengers, making it one of the ten busiest airports in Europe. With nearly 330,000 aircraft movements annually, it ranks as Germany's second-busiest airport and serves as an internationally significant hub.
Crucially for Linglong's marketing strategy, 51% of Munich Airport's passengers originate from abroad, providing exposure to international travellers who represent key target demographics for the three brands, which are marketed globally.
The timing of the campaign coincides with the autumn tyre-changing season, when drivers across Europe switch to winter tyres ahead of colder weather conditions.
The baggage trolley format offers sustained brand visibility, as passengers typically spend several minutes with the carts while collecting luggage and navigating the terminal – creating multiple touchpoints with the brand messaging throughout their airport journey.
Linglong Tire, Crosswind, Leao Tire, Munich Airport advertising, baggage trolley campaign, winter refit season, European tyre market, football sponsorship, OE fitment, brand visibility, airport media, international passengers
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