Fulham Football Club has signed a new multi-year agreement with Arexa Tyres, with the tyre manufacturer becoming the club's Official Tyre Partner. The deal represents a significant step in Arexa's international expansion strategy and adds to Fulham's growing commercial portfolio as they continue to establish themselves in the Premier League.
As part of the partnership, Arexa Tyres branding will feature prominently at Craven Cottage, Fulham's historic home ground in west London. The brand will also be integrated across the club's official digital platforms, providing Arexa with exposure to millions of fans worldwide as the company seeks to strengthen its position in the competitive global tyre market.
The collaboration extends beyond conventional stadium branding, with both parties committing to fan engagement initiatives, interactive campaigns, and exclusive digital content. These activations are designed to connect supporters with the Arexa brand while enhancing the matchday and digital experience for Fulham's fanbase.
Jon Don-Carolis, Fulham FC Commercial Director, commented: "We are delighted to welcome Arexa Tyres to the Fulham family. Their drive for international growth and performance reflects our own ambitions as a Club, and we look forward to working closely with them over the coming seasons."
Korhan Korel, CEO of Arexa Tyres, emphasised the significance of partnering with London's oldest professional football club: "To partner with Fulham FC, London's original football club, is a proud and significant moment for Arexa Tyres. Backed by over a century of expertise in the tyre industry, we wanted a partner that shares our commitment to heritage, performance, and community."
He added: "Fulham's values and prestigious platform in the Premier League provide the perfect stage to introduce Arexa to the world. We are incredibly excited to begin this global journey with the fans and the Club."
Arexa Tyres positions itself as a challenger brand in the global tyre industry, drawing on more than 100 years of manufacturing expertise. The company focuses on innovation, safety, and high-performance products for diverse markets. The Fulham partnership marks Arexa's flagship entry into Premier League sponsorship as part of its broader international growth strategy, which includes partnerships with world-class sports organisations.
The deal adds to Fulham's expanding roster of commercial partners as the club continues to leverage its Premier League status and historic London location to attract international brands.
Tagged with: Arexa Tyres, Fulham FC, Official Tyre Partner, Premier League sponsorship, digital activations, stadium LED branding, UK football marketing, tyre manufacturer, fan engagement, brand visibility, sports partnerships
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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