Heuver Banden is marking 60 years in business in 2026, six decades after Mans Heuver started a tyre company in Den Ham, the Netherlands. The business has since grown from a local family firm into an international tyre and wheel partner, with activity across truck, agricultural and earthmoving markets.
Heuver’s own history traces the company back to 1966, when Mans Heuver opened the original tyre business in Den Ham. The company says his motto was “tyre sales with exceptional service”, a phrase that still frames its anniversary story today.
The family character of the business developed quickly. Jan Heuver joined the company in April 1967, followed by the first employee on 1 January 1969. In March 1969, Heuver opened its second branch in Hardenberg, a location that would later become central to the company’s logistics and service operations.
The 1980s marked a wider shift in Heuver’s role. The company expanded to Hoogeveen in 1980 and developed wholesale activity in agricultural tyres from Den Ham. At the same time, it began small-scale buying and selling of earthmoving tyres in Hardenberg.
Bertus Heuver joined the family business in 1981, working alongside Mans and Jan Heuver. Further branch growth followed, including Nijverdal in 1984. By 1988, the wholesale activities for agricultural and earthmoving tyres had been brought together under Heuver Bandengroothandel.
That period also linked Heuver more closely to the retail service network. In 1989, the company became a co-founder of Profile Tyrecenter, with existing branches converted into Profile Tyrecenter locations. Further openings and acquisitions followed through the 1990s, including Veendam, Groningen, Apeldoorn and the acquisition of Smid Banden.
Heuver’s history page identifies 1994 as a key moment in its move towards global sourcing and a European sales focus. Truck tyres became increasingly important to the business, while the company continued to develop its wholesale position.
International growth accelerated in 2000, when Heuver opened three branches in Romania. In 2002, the company began exclusive import and distribution of Aeolus Tyres in eight European countries. A year later, management decided to invest more heavily in the international growth of the wholesale business.
The company’s 40th anniversary in 2006 was marked by the opening of a new distribution centre in Hardenberg. By then, Heuver described itself as one of the main European players in truck, earthmoving and agricultural tyres.
Heuver was also an early mover in digital tyre ordering. The company introduced a webshop in 2008, allowing customers to place orders online around the clock. It doubled covered storage capacity to 24,000 sq m in 2010.
Further international logistics followed. In 2012, Heuver opened a distribution centre in Bayreuth, Germany, and expanded into Poland with its own Polish team. By that stage, its teams covered the Benelux, Germany, Austria, Switzerland, France, the United Kingdom, Romania, Poland and Scandinavia.
The French operation grew again in 2014, when Heuver established its own French team. In 2015, the company opened a distribution centre in Saint Quentin Fallavier, near Lyon, to support customers in France and Southern Europe. The same year, it launched the first Heuver Agricultural Tyre Book, a technical guide covering tyres and rims.
Heuver celebrated its 50th anniversary in 2016. Since then, the business has continued to add digital, service and product capabilities. In 2019, it launched an 11-language webshop, reinforcing its international customer base.
In 2020, Heuver acquired Bevri Wheels and Bevri Banden in Zeewolde, adding wheel production capability and broadening its agricultural and earthmoving offer. In 2021, it expanded the Service Center in Hardenberg and launched Heuver Academy to support employee training.
The next year, the company launched Albourgh, its own tyre brand. Tyre News later reported that Albourgh, part of the Heuver Group, appointed Armando Lima Santos as Sales Manager for Latin America as it looked beyond Europe.
The 60-year milestone comes as Heuver continues to invest in specialist tyre supply. In 2023, it acquired Kuil Banden & Trailerservice in Groningen and Kuil Trailer Service in Veendam, while also launching its VakMans training centre. In 2024, it received an EcoVadis bronze medal and formed a partnership with Zuid West Banden in South Holland.
In 2025, the company opened a new 16,300 sq m warehouse in Hardenberg, bringing its total Dutch capacity to 61,000 sq m. It also launched Checkbox, a service using measuring equipment to identify vehicles needing alignment and record tyre tread depths.
For the tyre trade, the significance lies less in the anniversary itself and more in what the timeline shows. Heuver has moved from local retail and service roots into wholesale, international logistics, agricultural tyres, earthmoving tyres, own-brand development and digital ordering.
Recent Tyre News coverage reflects that current market role. Tyre News has reported on Heuver Tyres expanding Aeolus excavator tyres across Europe and on its Agritechnica presence, where the company highlighted MRL and Aeolus agricultural tyres, Bevri wheels and pressure technology.
Tagged with: Heuver Banden, Heuver Tyres, Dutch tyre business, tyre wholesale, truck tyres, agricultural tyres, earthmoving tyres, OTR tyres, Aeolus Tyres, Albourgh Tyres, Hardenberg, tyre distribution
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