Hanover hosted a busy week for agricultural tyres. Product launches centred on very high flexion construction, traction geometry and lower soil pressure, whilst distributors highlighted service and wheel expertise. Independent DLG recognition gave buyers a clear benchmark. The net effect is more choice for European operators who want measurable field gains and reliable support.
Alliance extended Agri Star II into the row-crop segment, transferring its stratified layer tread concept to sprayers and specialised tractors. The company flagged speed ratings up to 70 km/h and a broad size run from 24 to 54 inches. Angelo Noronha said the move follows farmer feedback and aims to keep performance consistent through wear.
Trelleborg's TM200 ProgressiveTraction combines a conventional VF casing with the brand's dual-edge lug design for more grip at lower pressures. The company positions the tyre for specialised orchard and vineyard work where lateral stability and soil care are critical. A QR code on the casing links to usage guidance.
Mitas introduced the Granterra VF PFO line for the most powerful tractors, pairing very high flexion construction with sidewalls optimised for cyclic field operation. The target is higher load at lower pressure, with a new tread to sustain traction under heavy draught.
BKT's display highlighted targeted farming solutions, including harvesting options such as an Agrimax Proharvest VF size addition that speaks to European combine demands. The stand message was task-based fitments rather than one-size-fits-all.
Maxam secured DLG Approved seals for AgriXtra XL and AgriXtra XL VF. Testing referenced traction, fuel efficiency and compaction performance, with seals valid for five years under DLG rules. For procurement teams, that offers a recognised protocol beyond marketing claims.
Nokian used the show to spotlight upcoming agricultural tyres and its smart sensing work. The company's communications pointed to pressure and load intelligence to help operators set tyres correctly for task and route.
CEAT Specialty's update featured products such as Farmax R65 X3 and VFlex solutions, again leaning into lower inflation and soil protection. Polish manufacturer Kabat entered with a new EVOLUTION radial range, broadening value-led options for European fleets.
Heuver Tyres put its distributor role in the spotlight, showing MRL and Aeolus agricultural lines alongside Bevri wheels and a Float Control pressure system. Business unit manager Enno Schottert said the stand was about "lower costs, higher efficiency and better soil protection."
Bohnenkamp focused on its 360-degree service, with a new Wheel Competence Team for custom assemblies and live guidance on inflation and soil care. Head of sales Thomas Pott said, "Personal exchange is the core value," underscoring the wholesaler's partner narrative at Hall 4.
GRI previewed a steel-belted agricultural range aimed at durability and consistent performance, and announced a distribution partnership with Grasdorf in Germany, part of the Pneuhage Group. The push supports broader European access to the line.
Prometeon presented its Serie 02 agricultural line for tractors, harvesters and sprayers, with standard, IF and VF options. Models highlighted include AT02 for tractors, H02 for harvesters and SX02 for sprayers, reflecting a full-range entry aimed at global growth.
ZC Rubber used Agritechnica to highlight new Tianli developments for agricultural machinery alongside a broad specialty and OTR display that spans construction, mining, port, forestry and sand applications. Company materials referenced ISO 9001-based quality systems and positioned Tianli for both OEM and replacement needs in Europe. The brand focus reflects a push to grow in specialty and agri-OTR segments, supported by recent UK distribution moves that bring Tianli closer to farm and contractor customers.
Across stands, the common threads were traction, pressure control and verified outcomes. Buyers asked for proof on fuel use, soil impact and stability, underlining the industry's shift towards measurable performance metrics and manufacturer accountability in the agricultural tyre sector.
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