Supertracker has launched ‘Built to Last’, a campaign promoting durable, well-supported wheel alignment systems for real-world workshop conditions. The UK manufacturer says equipment should deliver long-term accuracy without frequent re-calibration, even amid vibration, grime and heavy use. The initiative also highlights traceable calibration, UK assembly and nationwide aftercare, with the aim of reducing downtime and waste across tyre and service centres.
Supertracker’s message is straightforward: wheel alignment systems should be engineered for the environments in which they are used. “Decades of experience have taught us that alignment machines don’t live in labs; they live in real, high-demand workshops where equipment is used constantly and must perform without fail,” said Andrew Bates, Managing Director of Supertracker.
The company states that each unit is assembled in the UK and calibrated on a master rig to fully traceable standards. Materials and construction are positioned to prioritise long-term accuracy in wheel alignment systems, minimising drift between service visits. For readers seeking background on traceable calibration and why it matters, see the UK’s National Physical Laboratory guidance (<a href="https://www.npl.co.uk/products-services/calibration" rel="nofollow">calibration and measurement traceability</a>).
Supertracker cites steel and chrome-plated steel in its hanger system for key moving parts to resist wear, corrosion and workshop grime. By contrast, the firm argues, painted components seen elsewhere can degrade faster and undermine precision over time. The focus remains consistent: keep wheel alignment systems stable in everyday workshop use.
According to Supertracker, nationwide aftercare includes annual calibration using mobile rigs checked to traceable standards, supported by a centrally located parts warehouse in Nottinghamshire. The aim is fewer breakdowns, reduced downtime and consistent results from wheel alignment systems throughout their service life.
The campaign follows a sequence of recent product moves. Tyre News previously covered Supertracker’s compact, tablet-controlled CCD wheel alignment systems launched at Automechanika Birmingham 2025, and the STR420 T truck aligner presented at the Commercial Vehicle Show, both designed and built in the UK.
“Alignment systems are precision tools. Long-term accuracy must be considered right from the product development stage. Rigid, well-engineered systems provide consistency across all working environments,” Bates added.
Supertracker also points to environmental and ethical benefits. Longer-lived wheel alignment systems mean fewer replacements, lower waste and greater confidence in every job. The firm’s green laser technology, paired with a matched reflective scale, is intended to aid visibility and usability in varied lighting, supporting repeatable outcomes for technicians.
Tagged with: wheel alignment systems, wheel alignment equipment, calibration traceability, green laser alignment, UK manufacturing, workshop equipment, CCD wheel aligner, aftersales support, mobile calibration, tyre service centres
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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