Australian-owned manufacturer develops quieter, more comfortable all-terrain tyre engineered for modern driving patterns
As Australia's appetite for 4x4 utility vehicles continues to grow, Ozzy Tyres has unveiled a new MONSTA all-terrain tyre designed specifically for contemporary driving habits—where most utes spend the majority of their time on sealed roads rather than conquering off-road terrain.
Following six months of dedicated research and development, the latest MONSTA tyre delivers the aggressive aesthetic and off-road capability that drivers demand, whilst eliminating the noise, stiffness and harsh ride quality typically associated with traditional all-terrain tyres.
Founder and Director Hussein Chahine said the product addresses a clear evolution in how Australians are using their vehicles.
"We identified a growing gap in the market," Chahine explained. "Most 4x4 utes today are daily drivers. People want the all-terrain look and capability, but they don't want road noise, vibration or a stiff ride. So we've built a tyre that matches how Australians actually use their vehicles."
Whilst conventional all-terrain tyres rely on large tread blocks and wide voids to disperse mud, sand and water, that same design frequently generates excessive road noise and a firmer ride on sealed surfaces. Ozzy Tyres has taken a different approach to this longstanding challenge.
The new MONSTA pattern features narrower gaps and smooth, curved tread lines, enabling the tyre to remain quiet and stable on-road whilst maintaining off-road traction and durability. The sidewalls have been engineered with enhanced compliance compared to traditional all-terrain tyres, improving ride comfort and reducing strain on suspension components.
"Most all-terrain tyres are designed with extreme off-road use in mind," Chahine noted. "But the reality is that many Australian drivers never leave the road. This tyre provides them with comfort and confidence day to day, without sacrificing performance when they do venture off-road."
Australia's utility vehicle market has become one of the nation's largest automotive segments, with models such as the Ford Ranger consistently ranking amongst the country's top-selling vehicles. Industry data indicates that a significant proportion of 4x4 owners use their vehicles primarily for commuting and family transport, with only occasional off-road excursions.
Despite this usage pattern, demand for rugged styling and all-terrain capability continues to strengthen. Ozzy Tyres says the new MONSTA tyre was developed to meet precisely that expectation.
"Drivers still want that aggressive all-terrain appearance," Chahine said. "They want the sidewall strength and the confidence off-road, but they also want a smooth, quiet drive to work every day. That's exactly what this tyre delivers."
Manufacturing of the new MONSTA tyre has now commenced, with ten size moulds opened initially and additional sizes planned as demand develops. The launch represents another significant milestone for MONSTA, which remains the only Australian-owned tyre brand in the market.
The brand has also gained organic international traction, with MONSTA tyres now sold in countries including Japan, New Zealand, the Philippines and Fiji.
"This isn't about reselling someone else's product," Chahine emphasised. "We design and develop our own tyres because we understand our customers. When you manufacture for your own market, you have complete control over performance, comfort and quality."
Ozzy Tyres' vertically integrated business model enables the company to respond directly to customer feedback and evolving driving trends, rather than relying on imported products designed for overseas conditions.
Chahine said the new MONSTA tyre reflects the company's broader philosophy of creating products specifically for Australian roads and Australian lifestyles.
"We listen closely to how people are driving and what they require from their vehicles," he said. "That's how this tyre came to life, and it's why we're confident it will resonate with Australian drivers."
Ozzy Tyres is an Australian-owned wheel and tyre company with more than 20 retail locations nationwide and an expanding eCommerce presence. Established over two decades ago, the business designs and manufactures its own tyre and wheel products, including the MONSTA tyre range, engineered specifically for Australian roads and conditions. Ozzy Tyres operates on an owner-operator franchise model and is recognised for its customer-first approach, technology-led retail experience and commitment to quality, safety and value.
Tagged with: MONSTA all-terrain tyre, Ozzy Tyres Australia, ute tyre comfort, on-road A/T pattern, low noise tread, compliant sidewall, pickup tyres Australia, Ford Ranger sales context, Kia Tasman OE, Musso OE fitment
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