PRINX Chengshan’s FORTUNE and AUSTONE tyre brands have launched redesigned websites to better serve the European market. The updated platforms, now live at www.austone.tires and www.fortune.tires, feature user-friendly navigation, mobile compatibility, and tools to help consumers find the right tyres quickly.
The content is now managed directly from the European headquarters in Darmstadt, Germany. According to Marketing Manager Ari Salah, this localisation supports more agile marketing and sales activities across the region. Both brands have seen strong uptake in Europe, and the websites are part of ongoing efforts to strengthen their presence.
The websites offer:
Tyre search functions by vehicle type, product category, and tyre size
Access to technical data and downloadable brochures
A social media feed and updates for press and partners
Initial content is available in English, with additional languages provided via integrated digital translation tools.
The digital refresh is part of wider European marketing efforts, including sponsorship of Garrett Trucksport in the Goodyear FIA European Truck Racing Championship and presence at events like the Truck Grand Prix Roadshow at the Nürburgring.
Sales Director Adrian Costache commented that adapting to local languages and cultures is key to building meaningful connections with customers across Europe.
With mobile-first design and integrated customer tools, the websites show how digital infrastructure can support B2B and B2C growth, especially in competitive sectors like commercial and truck tyres.
At Tyre News Media, we've observed a significant acceleration in digital investment across the tyre industry. Mobile-friendly websites are increasingly essential as brands shift to direct customer engagement and digital-first sales and marketing strategies. These online platforms are no longer optional, they're central to staying relevant in a transforming market.
Tagged with: FORTUNE tyres, AUSTONE tyres, European tyre market, tyre websites, digital tyre tools, commercial tyres, passenger car tyres, tyre brand strategy, mobile tyre search
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