Maxam, part of the Sailun Group, has announced a strategic partnership with prominent farming influencer Tom Pemberton, the creator behind the widely-followed Tom Pemberton Farm Life social media channels.
The collaboration will see Pemberton share his hands-on experiences with Maxam agricultural tyres, providing his substantial audience across the UK and Ireland with authentic, real-world feedback on the products' performance in day-to-day farming operations.
Pemberton has cultivated a dedicated following by offering genuine insights into the realities of working and living on his family farm, making him an ideal ambassador for Maxam's range of agricultural tyres.
The partnership was formally unveiled at LAMMA 2026, where Maxam is exhibiting its exclusive distributor for the UK and Irish markets.
Commenting on the new partnership, Pemberton said: "I'm pleased to be working with Maxam agricultural tyres. It's a fast-growing brand, at the cutting edge of technology and with good people – we've already spent some time together on my family's farm. It's a partnership that feels like a good fit and one that I'm looking forward to developing over time."
The collaboration represents a significant step for Maxam as it continues to expand its presence in the UK agricultural sector. By partnering with an influential voice in the farming community, the company aims to demonstrate the practical benefits of its tyre technology to working farmers across Britain and Ireland.
Through Pemberton's content, farmers will gain access to authentic insights into how Maxam's products perform under genuine working conditions, providing valuable peer-to-peer perspectives on tyre selection and performance.
Sailun has been investing in capacity and product breadth, with Tyre News reporting plant upgrades and portfolio developments that include off-the-road and track solutions under the Maxam name. That trajectory provides additional context for farmers considering long-term supply and support.
Tagged with: Maxam agricultural tyres, Tom Pemberton, LAMMA 2026, Kirkby Tyres, Sailun Group, UK farming, tractor tyres, influencer marketing, farm machinery show, tyre performance
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