German lubricant specialist LIQUI MOLY has announced a major partnership with one of the automotive world's most prominent digital personalities. Jean Pierre Kraemer, the face behind the hugely popular JP Performance YouTube channel, will now feature the Ulm-based company's products across his content platform.
With over 2.6 million YouTube subscribers, Kraemer has established himself as the pre-eminent automotive influencer in the German-speaking world. His JP Performance channel delivers daily content to hundreds of thousands of car enthusiasts, offering an entertaining blend of workshop life, high-performance project builds, and technical expertise.
Under the new long-term agreement, LIQUI MOLY will enjoy prominent integration across Kraemer's media presence. The partnership includes product placement within video content, banner presence in the JP Performance garage, and notably, a dedicated exhibition space within Kraemer's PACE Automobile Museum in Dortmund.
"It is important to me to work with a company that I believe in," explains Kraemer. "LIQUI MOLY stands out with its quality German products, is recognised worldwide for them, and that is something I place particular importance on."
The partnership represents a strategic move for LIQUI MOLY to connect with a younger, digitally-engaged audience. Kraemer's content has proven particularly successful at making complex automotive technology accessible and entertaining, featuring powerful project vehicles alongside detailed technical explanations delivered in his characteristically laid-back style.
Marco Esser, Marketing Director at LIQUI MOLY, praised the partnership: "Jean Pierre Kraemer is a brand. He does his thing and that's what people want to see. He captivates the audience with his laid-back and humorous style, where his enthusiasm for fast cars, passion for technology and tinkering, and love for detail are always evident. We are very pleased that we were able to secure him for a partnership and that the exciting journey is now beginning."
The collaboration marks another significant digital marketing initiative for the Swabian lubricant manufacturer, which has built its reputation on high-quality German engineering and global recognition within the automotive sector.
Tagged with: LIQUI MOLY partnership, JP Performance YouTube, automotive influencer marketing, workshop integrations, PACE Automobile Museum, aftermarket branding, video product placement, consumer trust, CAP Code compliance, UK automotive aftermarket
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