At Tyre News Media, we believe the way we deliver content should reflect the values of the industry we cover. That’s why our platform has been fully paperless from day one, and this year that approach has helped us offset 500,478 grams of CO₂, just over half a tonne.
Our tracking shows that more than 250,239 CO₂-neutral page views have contributed to this total, and we’re just 14,761 views away from our next milestone: planting another tree. As our digital reach grows, so does our measurable commitment to low-impact publishing.
Offsetting over 500kg of CO₂ may not rival industrial emissions cuts, but for a digital B2B publication, it’s a meaningful and measurable step. That total is equivalent to the emissions from driving a petrol car more than 1,500 miles or producing hundreds of kilograms of print material. From central London this drive could reach destinations like Budapest, Vienna, or parts of the USA.
The key point: our emissions savings come from how we operate every day. As more professionals read, share, and advertise with us, that footprint remains carbon neutral and the impact grows organically.
Every campaign run on Tyre News Media is hosted on a platform that automatically offsets the carbon footprint associated with digital delivery. This means our advertising partners can align their marketing with wider sustainability goals, without compromising on visibility, reach, or relevance.
It’s a simple but important step: making tyre sector communications more responsible by default.
We’ve chosen not to rely on print distribution, a decision that avoids the resource demands, emissions, and waste associated with paper-based media. Instead, we focus on delivering tyre sector news and insight digitally, with a measurable and transparent carbon impact.
As decarbonisation becomes a priority across manufacturing, transport, and logistics, we’re proud to support that direction through our own publishing model.
From sustainable materials to low-emission logistics, the tyre industry is taking meaningful steps toward reducing its environmental footprint. We understand how media has a role to play too. Tyre News Media’s carbon-offset, model ensures that how information is shared aligns with the direction the sector is heading.
Tagged with: Tyre News Media, sustainable publishing, carbon offsetting, digital media, tyre advertising, CO₂-neutral page views, tyre industry sustainability
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