Linglong Tire will exhibit at Autopromotec 2025 in Bologna, Italy, presenting its multi-brand portfolio of passenger and commercial tyres — including Crosswind and Leao — with a focus on performance, durability, and value for the European market.
Visitors to Hall 20, Booth C68, will find the latest product offerings from the three brands, with an emphasis on evolving tread designs, compound advancements and manufacturing precision. Linglong is expected to demonstrate how its brands are adapting to European performance demands while competing across premium and mid-range segments.
Crosswind and Leao, both under the Linglong umbrella, serve distinct roles in targeting regional and value-conscious markets. The presence of all three brands at Autopromotec signals the company’s aim to build visibility through product diversification, especially within the competitive replacement tyre sector.
Linglong has increased its R&D efforts across Europe in recent years, aligning products with local safety, efficiency, and environmental standards. Its Autopromotec appearance offers a platform to showcase these investments, with tyres designed for European road conditions and regulatory expectations.
While technical specifics have not been disclosed, previous trade show appearances from Linglong have featured tyres for electric vehicles, low-rolling resistance products, and winter/summer options tailored to European driving behaviour.
The move underscores a wider strategic push by Linglong to solidify its market presence outside of Asia. With its European production base in Serbia already active, the brand continues to focus on building OEM partnerships and enhancing its credibility with fleets and distributors.
As tyre brands compete on technology and total cost of ownership, the focus is shifting toward automation in manufacturing, data-enabled smart tyre systems, and low-emission solutions for the EV age. For mid-tier and value players like Crosswind and Leao, this means competing not just on price — but on proof of performance and adaptability in a changing regulatory landscape.
Tagged with: Linglong Tire, Autopromotec 2025, Crosswind tyres, Leao Tire, European tyre market, tyre tech, smart tyres, EV tyres, sustainable tyres, replacement tyres, tyre manufacturers
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