Yokohama Confirms Romanian Tyre Plant Acquisition to Expand European Presence
Yokohama Rubber Co. has confirmed the acquisition of a Romanian tyre manufacturing site previously operated by the now-bankrupt Euro Tyres Manufacturing SRL. The move strengthens Yokohama's industrial tyre capabilities and supports its long-term growth strategy in Europe.
The facility, located in Drobeta Turnu Severin, was acquired through a direct negotiation process after Euro Tyres collapsed at the end of January 2025, following nearly seven years of insolvency.
Yokohama’s purchase includes a substantial industrial footprint:
▪ 19 hectares of land
▪ 38 industrial and administrative buildings
▪ Production halls and full tyre manufacturing equipment
The acquisition was finalised as a sole-bidder transaction, with a starting price of USD 35 million (excluding VAT). Yokohama submitted a 5% guarantee of USD 1.75 million.
The sale is still subject to approval by Romania’s Commission for the Examination of Foreign Direct Investments.
The plant specialises in tyres for mining, earthmoving, and oversized transport equipment — segments that demand durable, high-performance products. This acquisition supports Yokohama's ambitions in the off-highway market, particularly across Europe where local production can reduce lead times and shipping costs.
Euro Tyres Manufacturing had a history of financial instability, ending 2023 with notable losses and downsized operations. The takeover may revive a previously underutilised site and inject new industrial capacity into the region.
Yokohama’s move into Romania aligns with its ongoing efforts to localise production and diversify its manufacturing base. While initially focused on off-highway tyres, the Drobeta Turnu Severin site may also provide a foundation for broader manufacturing capabilities in the future.
The European off-highway tyre market is increasingly competitive, with demand driven by infrastructure development, mining, and logistics projects. Yokohama’s expanded footprint positions it to respond more flexibly to regional demand and customer needs.
Yokohama’s acquisition is part of a wider trend among global tyre manufacturers seeking to secure regional production hubs to serve niche and heavy-duty sectors. With growing interest in localised supply chains and the need for resilient off-road tyre production, this move underscores the strategic importance of Eastern Europe in future tyre manufacturing landscapes.
Tagged with: Yokohama, mining tyres, off-highway tyres, European tyre manufacturing, tyre plant acquisition, industrial tyres, Romania, Euro Tyres, earthmover tyres
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