Vaculug has added a fresh truck-tyre family, ZEXY, to its line-up after unveiling the range at June’s Road Transport Expo. The launch meets growing fleet demand for tyres that cope with changing road types without sacrificing tread life or safety.
▪ Eight patterns: DL, DM, SA, SL, TA, TA1, TM, TX, covering steer, drive and trailer positions
▪ Sizes from 315/70R22.5 to 315/80R22.5 today, with further fitments due later this year
▪ Focus on mileage: compound formulation aims to slow uneven wear and extend replacement intervals (ZEXY DL)
▪ Wet-grip features such as wide drainage grooves (ZEXY SA) for regional haul routes
▪ On/Off-road tread (ZEXY TM) designed to resist stone retention on construction or quarry approaches
Vaculug has already kicked off a playful advertising push for the range, fronted by a retro-style monochrome poster that shows a gorilla gleefully swinging on a ZEXY tyre with the strap-line “Now that’s a Zexy tyre!”.
The light-hearted creative departs from traditional truck-tyre visuals, making the campaign instantly eye-catching while reinforcing the tyre’s durability message in a fun, memorable way.
Mixed-route fleets must balance cost-per-kilometre with compliance and uptime. By standardising on a tyre family built for multiple applications, operators can:
The first ZEXY products are already listed on Vaculug’s online portfolio: https://www.vaculug.com/our-tyre-portfolio/ with additional sizes planned as market feedback comes in. Fleet trials begin this summer and Vaculug says retreadable casings remain central to the offer, supporting lower whole-life cost strategies.
Tagged with: Vaculug, ZEXY, truck tyres, mixed-route fleets, retreading, Road Transport Expo, commercial tyres
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