The Tire Cologne, scheduled for 9–11 June 2026, is set to introduce the Walk of Services, a dedicated feature spotlighting workshop equipment and services. This initiative aims to provide a platform for companies to showcase their products and services, facilitating connections with potential clients and partners.
The Walk of Services offers participating companies premium placement within the exhibition, ensuring high visibility among attendees. Grouped alongside other workshop equipment and service providers, exhibitors benefit from increased foot traffic and targeted exposure. Additional signage directs visitors to this area, enhancing discoverability.
Exhibitors have the opportunity to conduct live demonstrations, with up to 50% of their stand area allocated for showcasing machinery and equipment in action. This hands-on approach allows potential clients to experience products firsthand, fostering informed decision-making.
The Tire Cologne 2026 supports exhibitors with communication efforts via the trade fair's channels and media partners, maximizing reach before and during the event. This strategic promotion aims to attract a targeted audience, facilitating meaningful interactions and potential business opportunities.
The Service Stage within the Walk of Services will feature presentations and discussions on key topics, including system and process solutions, tyre service and workshop technology, vehicle services, employee management, waste disposal, and sustainability. This platform provides exhibitors with the chance to share insights and innovations with industry professionals.
An interactive prize draw encourages visitor participation, with attendees collecting tokens from exhibitors to redeem for prizes. This initiative not only increases engagement but also drives traffic to exhibitor stands, enhancing networking opportunities.
The introduction of the Walk of Services at The Tire Cologne 2026 reflects the industry's shift towards comprehensive service solutions in the tyre sector. By emphasising workshop equipment, live demonstrations, and interactive engagement, the event aligns with broader trends of sustainability, automation, and smart technology integration in automotive services.
Tagged with: The Tire Cologne 2026, Walk of Services, workshop equipment, tyre services, automotive services, trade fair, live demonstrations, sustainability, automation
Sign up for our weekly briefing on key developments across the sector.
