PRINX is making a significant statement in the European tyre market with the introduction of 56 new product sizes for 2026, reinforcing its position as a technology-driven and sustainable alternative for contemporary drivers.
Co-developed in Germany and manufactured in Thailand, the new tyres for passenger cars and light commercial vehicles have been carefully tailored to reflect the evolving European vehicle landscape. The expansion particularly addresses the growing market share of compact and mid-size cars, light commercial vehicles, crossover models, and electric vehicle-compatible dimensions.
At the heart of the expansion lies a substantial strengthening of PRINX's all-season tyre ranges. The Quattura 4S+ for passenger cars and Vanea 4S for vans are both being significantly expanded, offering broader coverage for private motorists and high-mileage fleet applications alike.
Both lines have built their reputation on balanced performance credentials, combining dependable winter capability with reliable wet grip and high mileage potential. The extended size range positions PRINX to serve a wider cross-section of the European market than ever before.
In the summer segment, PRINX has updated its AQUILA REV (ultra-high performance) and AQUILA PRO (high performance) product lines with modern dimensions specifically designed for crossovers, SUVs, and vehicles with larger rim sizes.
These tyres incorporate the brand's latest compound technologies, featuring low rolling resistance and advanced tread designs that support efficient and responsible mobility—key considerations for today's environmentally conscious drivers.
"With the expansion of Quattura 4S+, Vanea 4S, AQUILA REV, and AQUILA PRO, we now cover a larger share of the European vehicle fleet than ever before," explains Adrian Costache, Commercial Director Europe. "These developments underline our commitment to our partners, dealers, and drivers across Europe. Our strategy is clear: delivering the right products in the right sizes at the right time."
Environmental responsibility remains at the core of PRINX's brand strategy and product development. Significantly, all newly introduced tyres are already EUDR-ready, ensuring transparent supply chain standards in line with forthcoming EU regulations. Several PRINX products have also achieved TÜV SÜD certification, providing independent verification of their credentials.
The brand's latest portfolio expansions demonstrate a consistent design and technology-focused approach. Advanced silica compounds, noise-reducing tread patterns, reinforced constructions, and EV-ready features are combined with contemporary aesthetics, meeting the expectations of modern European drivers.
"PRINX is not only expanding its range but also strengthening its identity as a modern, responsible, and technology-oriented tyre brand," says Thomas Wohlgemuth, Managing Director of PRINX Europe. "The introduction of 56 new product sizes underlines our strong commitment to offering European drivers and fleets a genuine alternative that combines high performance, modern design, and comprehensive environmental responsibility."
From a marketing perspective, this major expansion represents a pivotal moment for the brand. "PRINX is positioned as an emerging international tyre brand with ambitions targeting the upper segment of the European market," says Ari Salah, Marketing Manager Europe. "With our expanded product portfolio and growing market awareness, we are building a young, innovative tyre brand that speaks directly to today's European drivers.
"The momentum we are seeing across all markets shows that PRINX is becoming a serious competitor in the international tyre landscape," he adds.
With its combination of German engineering input, sustainable manufacturing credentials, and a portfolio now encompassing 56 additional sizes tailored to current market demands, PRINX appears well-positioned to challenge established brands in the increasingly competitive European tyre market.
Tagged with: PRINX Europe, all-season tyres, EV-ready tyres, low rolling resistance, TÜV SÜD certification, EUDR compliance, UHP tyres, crossover fitments, silica compounds, European tyre market, fleet procurement
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