Nordic Tyre Group Enters Romania with Dinamic92 Deal

Nordic Tyre Group has agreed to acquire Dinamic92 Distribution SRL, marking its entry into Romania and Eastern Europe. The transaction adds an established national distributor with more than 5,000 business customers and gives the Axcel-backed wholesaler a platform beyond its Nordic and Baltic markets. Financial terms were not disclosed.

A first move beyond Northern Europe

Dinamic92 was founded by the Tofan family in 1992 and supplies tyre retailers and workshops across Romania. The business employs more than 250 people and reportedly generates annual revenue of around €78 million.

The acquisition is Nordic Tyre Group’s first since it joined Axcel’s portfolio in 2025. It also represents a clear geographic change for a business previously concentrated across six Nordic and Baltic markets.

Nordic Tyre Group was formed in 2019 through the merger of Swedish wholesaler Gummigrossen and Finland’s RengasDuo. Its subsequent acquisitions included Starco, Gummi-Centralen, Dekkteam, Dekk1 and Latakko. Axcel previously reported that the group served more than 10,000 customers and generated revenue exceeding SEK 4 billion.

The company said Dinamic92’s local customer relationships and service record made it a suitable partner for further European expansion. It described the deal as an important step towards building a wider independent wholesale and distribution platform.

Local infrastructure remains central

The transaction highlights the continuing value of established warehouses, inventory systems, delivery operations and regional sales teams.

Tyre distribution remains a physical and time-sensitive business. Dealers and workshops need dependable availability, particularly during seasonal demand peaks. Building that coverage organically in a new country can require substantial capital and time.

Acquiring Dinamic92 gives Nordic Tyre Group immediate access to an established customer base and local operating knowledge. The group can combine those assets with its wider purchasing operation, multi-brand range and technology platform.

However, integration will be important. The commercial test will be whether Nordic Tyre Group can introduce central systems and purchasing scale without weakening Dinamic92’s local service levels.

Part of a wider consolidation trend

The deal reflects continued consolidation across European tyre wholesale, retail and fleet services.

Private equity-backed groups often use established regional businesses to enter new markets. These transactions can increase purchasing power and support investment in stockholding, logistics and digital systems. They may also reduce the number of independent wholesale groups serving dealers.

Tyre News recently reported that Magna Tyres acquired Belgian distributor Forrez, combining tyre supply with local fleet and mobility services.

In the UK, Micheldever Tyre Services acquired Tyre Spot Autocentres, adding retail sites and a regional distribution centre. Both deals show how local infrastructure and customer relationships remain valuable during consolidation.

For manufacturers, larger wholesale groups can offer broader geographic coverage and more consistent account management. Dealers may gain access to larger inventories and structured supply programmes. However, further concentration could also increase their dependence on fewer distribution businesses.

Romania’s regional significance

Romania is increasingly being used as a base for serving Southeastern European tyre markets.

Nexen Tire established a Bucharest branch in September 2025 to oversee nine regional markets. The operation covers countries including Bulgaria, Serbia and Kosovo and was designed to improve local distribution and customer support.

Nordic Tyre Group has not announced further acquisitions in neighbouring countries. However, Dinamic92 could provide infrastructure for wider expansion if the Romanian integration proves successful.

Axcel said when it invested in Nordic Tyre Group that the partnership would support expansion into new European markets. Patrick Bergander, chief executive of Nordic Tyre Group, said the investment provided greater capacity to extend the business further into Europe.

The Dinamic92 transaction now puts that plan into practice. It also places Romania firmly within the continuing consolidation of Europe’s independent tyre distribution sector.

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Tagged with: Nordic Tyre Group, Dinamic92 Distribution, Axcel, Romanian tyre market, tyre wholesale, tyre distribution, Eastern Europe, tyre industry consolidation, private equity, automotive aftermarket, distribution network

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