PHINIA has expanded its UK aftermarket team with two business development appointments supporting the Delphi brand. Richard Masters has become UK independent aftermarket diesel business development manager, while Mike Parker joins as a business development specialist. The additions increase PHINIA’s customer-facing support for distributors, workshops and service providers operating across a changing vehicle parc.
Masters began the role in May 2026 and is responsible for developing Delphi’s diesel aftermarket business across the UK.
His remit covers diesel fuel systems, diagnostics and related workshop technologies. These services remain relevant to independent repairers supporting commercial vehicles, agricultural machinery and older passenger vehicles.
Although battery-electric vehicle registrations continue to grow, diesel powertrains remain widely used in working vehicle fleets. Their longer replacement cycles create continuing demand for diagnostics, maintenance skills and replacement components.
PHINIA says the appointment will help Delphi support customers operating within these established service markets.
The move follows Delphi’s appointment of Aliya Lam as UK country director in May 2025. Lam was tasked with improving regional performance and strengthening support for workshops and aftermarket partners.
Parker joined PHINIA in June 2026 as a business development specialist covering the south of the UK.
He brings more than two decades of transport and automotive business development experience. His previous work included national business development responsibilities across customer and commercial operations.
In the new position, Parker will work across retail and wholesale channels. His responsibilities include customer engagement and supporting sales across Delphi’s wider aftermarket product and workshop portfolio.
The appointment broadens PHINIA’s commercial coverage beyond diesel-specific products. It also increases direct contact with distributors and repair businesses managing increasingly varied vehicle technologies.
That workshop complexity is also affecting the tyre sector. Retailers and fleet service providers are investing in broader diagnostic, calibration and mechanical capabilities alongside traditional tyre services. Recent Tyre News coverage of workshop equipment designed for larger and more complex wheel assemblies reflects the same pressure on service businesses to expand their technical capabilities.
The two appointments indicate that PHINIA sees continued value in combining established powertrain expertise with broader aftermarket support.
Independent workshops must now service petrol, diesel, hybrid and battery-electric vehicles. Fleet-focused businesses may also encounter several powertrain types within one customer account.
For tyre retailers offering mechanical services, access to technical support can affect workshop efficiency and customer retention. Diesel expertise remains particularly relevant to outlets serving vans, trucks, agricultural vehicles and regional fleets.
PHINIA’s investment therefore reflects a wider aftermarket challenge: preparing for electrification while continuing to support the vehicles already operating on UK roads.
Tagged with: PHINIA UK, Delphi aftermarket, Richard Masters, Mike Parker, diesel servicing, workshop diagnostics, fleet maintenance, commercial vehicle aftermarket, automotive distribution, workshop support
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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