Nexen Tire has confirmed a second-year sponsorship agreement with Dubai’s Al Nasr Sports Club and local distributor Al Saeedi Tires, covering the 2025-26 UAE Pro League campaign. The deal extends the football partnership first signed last September and keeps the Korean brand’s logo visible at Al Maktoum Stadium and across digital channels for another 12 months.
Nexen entered Middle-East football sponsorship in September 2024, becoming Al Nasr SC’s first shirt-sleeve tyre partner.
Club officials describe the tie-up as a “long-term marketing platform”, with LED pitch-side boards, social-media activations and player appearances forming the core of the programme for 2025-26.
The sponsorship gives Nexen in-stadium exposure to approximately 10,000 match-day spectators and a regional TV audience. It complements the company’s global football roster—which includes Manchester City and five Bundesliga clubs—by adding reach in a growth market for passenger-car and SUV tyres.
UAE distributor Al Saeedi Tires brokered the original agreement and remains an activation partner. Store promotions, match-ticket giveaways and branded point-of-sale materials will link the stadium campaign to retail outlets across Dubai, Sharjah and Abu Dhabi.
• Greater consumer awareness of Nexen’s N’Fera and Roadian product lines in GCC markets
• Expanded retailer promotions tied to match days
• Potential for special-edition tyre packaging or club-branded merchandise later in the season
Sports sponsorship has become a mainstream channel for tyre makers targeting fast-growing EV and SUV segments in the Middle East. By aligning with a heritage club like Al Nasr SC, Nexen strengthens brand recall ahead of new product launches and keeps pace with rivals already leveraging football assets in Europe and Asia.
Tagged with: Nexen Tire, Al Nasr SC, Al Saeedi Tires, UAE tyre market, football sponsorship, sports marketing, Middle East tyres
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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