Business

NEXEN TIRE reinforces German market presence with strategic sales expansion

Published:
Jun 18, 2025 2:24 PM
Author:
James Lockwood
German retail sales surge prompts NEXEN to grow team to six regional managers.

NEXEN TIRE has expanded its retail sales team in Germany to meet rising demand, following a sixfold increase in retail tyre sales over the past seven years. This move underscores the growing importance of the retail sector within its European strategy.

Strengthening regional sales coverage

The retail team now comprises six regional managers, led by Frank Pickshaus, Sales Director Retail & Key Account, who brings over four decades of industry experience. The expansion aims to offer stronger support to NEXEN's network of around 1,500 points of sale across Germany.

Focus on eastern and southeastern regions

The company recently welcomed Frank Tschöpe to cover Sachsen, Thüringen, and Sachsen-Anhalt. With 18 years of tyre industry experience, he joined NEXEN on 1 May 2025 to strengthen coverage in these key areas.

Full team lineup

Frank Pickshaus – Sales Director overseeing the national retail strategy and key accounts; 45 years in the industry, including seven at NEXEN.

Frank Tschöpe – New Regional Sales Manager for eastern Germany, with 18 years of experience.

Stefan Kuhn – Responsible for Bayern and parts of Baden-Württemberg; 18 years in tyres, six at NEXEN.

Tom Uster – Covers Niedersachsen, Schleswig-Holstein, Mecklenburg-Vorpommern, and Berlin; 17 years of experience.

Marcus Endres – Manages Hessen and parts of Baden-Württemberg; 21 years in the sector.

Thomas Stelzer – Oversees Nordrhein-Westfalen; 29 years in the industry.

Leadership perspective

Jeffrey Kim, Managing Director of NEXEN TIRE Germany, emphasised the importance of direct business relationships and experienced personnel in building trust and ensuring quality service.

"Now, as the team is complete, we are even better prepared to support our customers," he said.

As competition intensifies in Europe, manufacturers like NEXEN are investing in local expertise to drive growth, particularly in high-potential markets such as Germany.

Tagged with: NEXEN TIRE, German tyre market, retail tyre sales, regional sales team, tyre distribution Germany

Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.

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