Nexen Tire Launches WINGUARD Sport 3 and Winter Promo in Germany

Published:

September 16, 2025

Author:

Luke Redfern

Nexen Tire unveils WINGUARD Sport 3 UHP winter tyre and prize draw. | Images: Nexen Tire

Nexen Tire has launched the WINGUARD Sport 3 ultra-high-performance (UHP) winter tyre in Germany, supported by a seasonal consumer promotion. The tyre covers 16–22-inch sizes and enters distribution from September 2025, produced in Nexen’s Žatec, Czech Republic plant. The campaign runs nationwide and includes a prize draw for qualifying winter or all-season purchases made between 15 September and 30 November 2025.

Product: What’s New in WINGUARD Sport 3

V-shape design creates a more uniform contact patch for stable snow handling.
Wide tread pattern enlarges the contact area to aid winter traction.
Centre block grouping increases pattern stiffness to support braking control.
3D kerf technology improves block rigidity for shorter stops and precise steering.

Sizes, Fitments and Availability

The WINGUARD Sport 3 launches with 79 SKUs for 2025, with 66 more planned for 2026, spanning 16–22 inches for a broad range of European passenger vehicles. Series production began in August 2025 at Žatec to supply the Germany roll-out from September 2025.

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Germany Consumer Promotion: Key Dates and Prizes

Promotion window: 15 September–30 November 2025. Customers who purchase any Nexen winter or all-season tyre can register at the campaign site to enter the draw. Registration is live at the nexen-rutschlos microsite.

Prizes include:

2× VIP Turin trips (flights, hotel, Juventus FC tickets and a Ferrari ride for two)
5× sets of Nexen tyres (4 tyres per set)
50× thermal mugs

Nexen Tire’s 2025 momentum in Europe underpins this winter push:

The company reported record Q1 2025 revenue, supported by European sales and OE supply, signalling strong replacement demand heading into winter.
In Germany, Nexen has grown on-street visibility, including a branded Frankfurt tram activation during peak season.
The brand has also strengthened its local retail coverage by expanding its German sales team amid rising retail volumes.

Technical Snapshot (UHP Winter)

Segment: Passenger car UHP winter tyre
Size range: 16–22 inches (79 SKUs in 2025; 66 more in 2026)
Construction highlights: V-shape design; centre block grouping; 3D kerf technology
Claimed gains vs WINGUARD Sport 2: 12% snow-braking, 3% wet-braking
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For more information, please visit http://www.nexentire.com/international/

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Tagged with: WINGUARD Sport 3, Nexen Tire, UHP winter tyres, Germany promotion, snow braking, wet braking, Žatec plant, Juventus partnership, tyre retail Germany, winter fitments, tyre prize draw, European winter tyres

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