Linglong Tire has recognised its highest-achieving dealers from around the world with an exclusive five-day event in London, celebrating exceptional sales performance during the first half of 2025.
The Chinese tyre manufacturer invited top-performing dealers from Australia, El Salvador, Egypt, Finland, Italy, Poland, Turkey and Uzbekistan, among other countries, who achieved the strongest sales figures across the Linglong Group's portfolio of brands. Whilst the core Linglong brand drove much of the success, dealers were also recognised for their performance with regional brands including Atlas Tires, which is marketed in Australia, and the Benchmark brand sold in Turkey.
The event combined business recognition with knowledge-sharing opportunities. All attending dealers received certificates honouring their achievements, whilst selected customers delivered presentations showcasing their own businesses, strategies and marketing approaches for Linglong products in their respective regions.
According to the company, these dealer presentations proved particularly valuable, offering participants insight into diverse marketing strategies employed across different global markets. The international gathering provided a platform for dealers to exchange ideas and discuss best practices with colleagues from around the world.
The event concluded with a premium hospitality experience at Stamford Bridge, where dealers attended the Premier League fixture between Chelsea FC and league leaders Arsenal FC. Linglong Tire became Chelsea's global tyre partner last season, coinciding with the club's FIFA Club World Cup victory. As part of the partnership, Linglong branding appears on LED boards at all Chelsea home matches.
The London gathering reflects Linglong's continued investment in strengthening relationships with its distribution network as the manufacturer expands its global footprint in the tyre industry.
Tagged with: Linglong Tire, dealer recognition, Chelsea FC partnership, London hospitality, Atlas Tires, Benchmark brand, distribution network, European tyre market, sales performance, brand visibility
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