Hankook Retains Formula E ‘Best Fan Experience’ Title

Hankook has been named “Best Fan Experience of the Year” for ABB FIA Formula E Season 11, its second win after Season 9. The exclusive tyre supplier drew about 50,000 visitors to Formula E’s Fan Village activations in the U.S., Germany and London, with in-person and online engagement built around the iON EV tyre range. The award was confirmed in August 2025.

• Roughly 50,000 fans visited Fan Village activations at selected U.S., German and London rounds.
• On-site zones included racing games, themed photo areas and product showcases for the iON tyre series.
• Online contests offered race-day tickets, expanding Hankook Formula E reach beyond the circuit.

The award highlights how Hankook Formula E engagement links technology storytelling with hands-on experiences around EV tyres. In 2025, Tyre News recently reported Hankook’s iON evo Formula E Edition bridging race-to-road tech for Tesla Model Y buyers.

Season context and prior recognition

Hankook previously won the same category at the Season 9 Awards Gala in London.

• External context: Formula E’s official Season 9 awards summary confirms Hankook’s Best Fan Experience win (no-follow). The Official Home of Formula E

Performance link: tyres under pressure in hot races

Season 11 also spotlighted tyres’ real-world demands. At Jakarta, teams reported the GEN3 Evo iON Race tyre coping reliably with heat and abrasive surfaces, underlining the technology narrative behind Hankook Formula E fan activations.

Key facts at a glance

• Award: Best Fan Experience of the Year, Formula E Season 11 (August 2025).
• Engagement: ~50,000 Fan Village visitors across U.S., Germany and London.
• Focus: iON EV tyre line and interactive on-site/online activities.
• Prior win: Best Fan Experience, Season 9 (London).

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Tagged with: Hankook Formula E, iON tyres, EV tyres, Fan Village, ABB FIA Formula E, GEN3 Evo, London E-Prix, motorsport engagement, EV racing, tyre technology, fan experience, B2B motorsport

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