Hankook Retains Formula E ‘Best Fan Experience’ Title

Published:

September 12, 2025

Author:

James Lockwood

Hankook Wins Season 11 Best Fan Experience in Formula E

Hankook has been named “Best Fan Experience of the Year” for ABB FIA Formula E Season 11, its second win after Season 9. The exclusive tyre supplier drew about 50,000 visitors to Formula E’s Fan Village activations in the U.S., Germany and London, with in-person and online engagement built around the iON EV tyre range. The award was confirmed in August 2025.

Roughly 50,000 fans visited Fan Village activations at selected U.S., German and London rounds.
On-site zones included racing games, themed photo areas and product showcases for the iON tyre series.
Online contests offered race-day tickets, expanding Hankook Formula E reach beyond the circuit.

The award highlights how Hankook Formula E engagement links technology storytelling with hands-on experiences around EV tyres. In 2025, Tyre News recently reported Hankook’s iON evo Formula E Edition bridging race-to-road tech for Tesla Model Y buyers.

Season context and prior recognition

Hankook previously won the same category at the Season 9 Awards Gala in London.

External context: Formula E’s official Season 9 awards summary confirms Hankook’s Best Fan Experience win (no-follow). The Official Home of Formula E

Performance link: tyres under pressure in hot races

Season 11 also spotlighted tyres’ real-world demands. At Jakarta, teams reported the GEN3 Evo iON Race tyre coping reliably with heat and abrasive surfaces, underlining the technology narrative behind Hankook Formula E fan activations.

Key facts at a glance

Award: Best Fan Experience of the Year, Formula E Season 11 (August 2025).
Engagement: ~50,000 Fan Village visitors across U.S., Germany and London.
Focus: iON EV tyre line and interactive on-site/online activities.
Prior win: Best Fan Experience, Season 9 (London).

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Tagged with: Hankook Formula E, iON tyres, EV tyres, Fan Village, ABB FIA Formula E, GEN3 Evo, London E-Prix, motorsport engagement, EV racing, tyre technology, fan experience, B2B motorsport

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