Michelin targets younger drivers with Rocket League esports partnership

The deal gives the tyre manufacturer visibility across global esports broadcasts and events, as it builds brand recognition among Gen Z and Gen Alpha audiences.

Pirelli appoints Dario Marrafuschi as new Head of Motorsport Business Unit

Pirelli promotes Dario Marrafuschi to lead its Motorsport Business Unit from 1 March, with Mario Isola supporting the handover until 1 July 2025.

Tyre Industry in Numbers: The February 2026 Stats That Shaped the Sector

February 2026's standout tyre figures show where capacity, cost and compliance pressures are moving next.

Guy Martin Returns to Morris Lubricants for Behind-the-Scenes Video Series

Guy Martin fronts a new Morris Lubricants series exploring production upgrades and global distribution from Shrewsbury.

Pirelli Recognised as World's Most Sustainable Tyre Maker in S&P Global's 2026 Sustainability Yearbook

Hankook Tyre UK Appoints Ho Seok Chea as New Managing Director

Ho Seok Chea has become Managing Director of Hankook Tyre UK, effective 1 January 2026, based in Daventry.