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This week the Future Tyre Industry Hub explored developments across manufacturing, sustainability, connected fleets, corporate leadership and commercial distribution.
Continental will build a wind farm near Korbach to supply renewable power directly to tyre production.
Pirelli will license RIDEsense software and take a 24.99% stake to expand Cyber Tyre functions.
Continental’s Sensor Ready tyres add a moulded pocket for faster fleet monitoring and retread handling.
Pirelli has confirmed Marco Tronchetti Provera as executive chairman and Andrea Casaluci as CEO.
The Tire Cologne 2026 highlighted smarter manufacturing, circularity, connected fleets and Europe’s continued role.