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Yokohama Rubber will supply a GEOLANDAR-based prototype tyre as Extreme H’s Official Tyre Partner for its 2025 Saudi debut.
BKT Carbon will make its global trade fair debut at K 2025, highlighting specialty carbon black grades and sustainability gains.
Bridgestone retread materials from Bourne inspire London exhibition ‘Soft Landing’, returning during Frieze week in October.
Vaculug acquires Tyrefair in Kinross, adding Scottish coverage and setting growth targets under its 2026 strategy.
Continental scales synthetic rubber from used cooking oil and circular resins to lift sustainable tyres.
Michelin MENA names Cedric Binoit Managing Director and VP Marketing & Sales, with a Dubai base and regional remit.
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