Sustainability & Circular Economy

Big Atom Launches Digital Tyre Tracking for ELTs

Published:
Oct 8, 2025 2:07 PM
Author:
Oliver Henderson
Big Atom rolls out voucher-based system to trace used tyres. | Images: Big Atom.

Ellesmere Port recycler Big Atom has launched a digital tyre tracking system that logs each end-of-life tyre from removal to verified processing. The platform issues digital vouchers at the point of removal, funds recovery, and records hand-offs between garages, wholesalers, collectors and recyclers. It is designed to meet current UK waste requirements and align with forthcoming digital waste tracking rules due in 2026, supporting ESG reporting and audit needs.

What the digital tyre tracking system does

  • Digital vouchers at removal. Wholesalers and garages issue a voucher as tyres come off vehicles, initiating digital tyre tracking and funding compliant recovery.
  • Traceable chain of custody. The system records collections, transport and processing, giving full auditability across stakeholders and removing guesswork around ELT flows.
  • Compliance by design. Big Atom says the platform is built to meet legal duties today and dovetail with the UK’s mandatory Digital Waste Tracking Service, which will make reporting compulsory for receiving sites from October 2026.

Why it matters for the UK tyre sector

End-of-life tyres have long suffered from fragmented records and weak oversight. A verified, API-friendly data trail is timely as policymakers tighten controls on ELT movements and exports. Recent sector coverage highlights pressure to keep tyres in regulated UK processing and curb whole-tyre exports context that underscores the need for digital tyre tracking and transparent custody.

Early results and partnerships

Big Atom’s collaboration with Tyre Spot shows how a wholesaler can move collections off its own fleet, reduce paperwork and improve compliance while maintaining service levels. Tyre News previously reported on the partnership’s operational gains and its model for plug-and-play ELT collections across multiple depots.

How it works from voucher to verified endpoint

Step 1: Removal & voucher

  • Garage/wholesaler removes the tyre and issues a digital voucher to the customer.
  • Voucher links tyre(s) to a unique record to begin digital tyre tracking.

Step 2: Collection & logistics

  • Big Atom schedules collections via dedicated drivers and micro-hubs.
  • Each movement is scanned to maintain the audit trail and support duty-of-care documentation.

Step 3: Processing & reporting

  • Tyres are shredded and routed to verified recovery (e.g., granulation, chemical recycling).
  • The platform produces compliance evidence and ESG-ready reporting, demonstrating outcomes for each load.

Compliance and policy alignment

The UK’s Digital Waste Tracking Service is moving to a staged rollout, with legislation planned so receiving-site operators must use the service from October 2026, ahead of expansion to other operators from April 2027. Systems that integrate via API and provide end-to-end traceability position tyre businesses for smoother adoption and fewer manual workloads.

Today, Big Atom is more than a solution, it’s a bridge to the future we envision: a world where recovering resources from waste is more efficient than extracting them from the earth. A world where resources never go to waste.- Alexander Guslisty, CEO & Founder

Tagged with: digital tyre tracking, end-of-life tyres, tyre recycling compliance, ELT audit trail, waste tracking 2026, ESG reporting, Tyre Spot, UK tyre sector, duty of care, circular economy

Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.

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