Triangle Tyre has been included in the “2025 China Brand Evaluation Information” released in Deqing, Zhejiang, during China Brand Day in May. The company reports a brand value of 6.61 billion CNY within the energy and chemical sector and a brand strength index of 917. Organisers positioned the evaluation as a standards-based benchmark for leading Chinese brands across multiple industries.
The China Brand Value release is tied to China Brand Day activities and applies international and national standards to assess enterprises across sectors. This year’s event was held on 10 May in Deqing, Zhejiang, under the guidance of national bodies and industry organisations.
Triangle’s brand activity aligns with product and event moves covered in 2025: the company confirmed a strong presence at Bauma 2025 to spotlight OTR technologies and TPMS, and later expanded its OTR range with new sizes aimed at severe-duty use cases. These moves support awareness and on-site visibility among construction and mining fleets.
Learn more about the Deqing release timing via Weichai’s summary of the 2025 conference [HERE]
Tagged with: Triangle Tyre, brand value, China Brand Evaluation, China Brand Day, brand strength index, Chinese tyre manufacturers, OTR tyres, Deqing Zhejiang, energy and chemical sector, TPMS, construction and mining, Chinese brands
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